NEW CITY, N.Y.
- Dec. 28, 2018
-- New York based hair care brand GIRL+HAIR
has announced their partnership with Target; one of the largest retailers of multi-cultural beauty products in North America. On December 30th, 2018, a total of 185 Target stores nationwide, including in Atlanta, Los Angeles, Miami, and New York, will feature their UNDER HAIR CARE™
line founded by black female physician Dr. Camille Verovic.
"Many women depend on braids or weaves as styling options, but in many instances women tend to neglect their own hair and hair line while wearing these styles," said Dr. Camille Verovic, Dermatology Resident & Founder of GIRL+HAIR. "That neglect is why the hair can become dry, brittle and prone to hair loss while in a braided style. There weren't any [cleansing] options for those of us who wore protective styles a couple of years ago. Now, it's different with GIRL+HAIR. We are excited to partner with Target, which is an important step in our company's growth to bring purposeful and innovative products to the textured hair community."
The GIRL+HAIR UNDER HAIR CARE™ collection, which is the 1st natural hair care system to protect and maintain the scalp and hair while in a protective style, includes:
- CLEANSE+ ULTRA MOISTURIZING SULFATE FREE SHAMPOO ($14.99; 10oz.) - a gentle sulfate, alcohol and paraben free shampoo created with shea butter to thoroughly cleanse natural hair underneath protective styles.
- Delivers ultimate moisture to thirsty hair follicles
- Treats and prevents an itchy, flaky scalp
- CLEAR+ APPLE CIDER VINEGAR CLARIFYING HAIR RINSE ($14.99; 10 oz.) - an organic apple cider vinegar and rice water-based hair rinse created to gently but thoroughly remove product buildup and repair damaged follicles without stripping hair of moisture.
- Balances hair and scalp pH
- Natural hair detangler
- NOURISH+ NOURISHING LEAVE IN CONDITIONER ($15.99; 10 oz.) - containing 200% more conditioning ingredients than other conditioners. This leave in includes shea butter, cocoa butter, neem oil, and tea tree oil to penetrate and protect natural hair and scalp.
- Supports a healthy scalp
- Moisturizes hair shaft
- RESTORE+ CASTOR OIL HAIR TREATMENT BALM ($15.99; 10 oz.) - this balm is a botanical castor, shea, abyssinian, and olive oil blend that fortifies and protects dry & damaged hair strands.
- Supports hair growth
- Protects and softens the hair cuticles
- REFRESH+ ALOE VERA HYDRATING HAIR MILK ($14.99; 10 oz.) - an aloe vera and coconut water based hair refresher created to deliver ultimate hydration to thirsty hair follicles and scalp.
- Biotin infusion promotes hair growth
- Provides essential daily moisture
About GIRL+HAIR Each product in the GIRL+HAIR UNDER HAIR CARE™ product line is made with natural ingredients that are healthy, non-toxic and effective to meet the lifestyle demands of black women who wear protective styles. All of the products are cruelty free and free of harsh and harmful ingredients, such as sulfates, parabens, phthalates, or artificial colors.
Our vision is to change the way women care for their natural hair.
For more information about GIRL+HAIR
and to receive updates, please visit www.girlandhair.com, follow the brand on Instagram (@girlandhair
), Facebook (girlandhair)
, and join the conversation via the #GirlandHair. You can also follow Dr. Camille Verovic on Instagram (@dermbeautydoc
Media Contact: Josef Verovic, email@example.com, 917-488-1752