"India Extuded Snacks & Chips Market Outlook, 2023
India extuded snacks & chips saw a grow rate of 8.78% from 2012-13 to 2017-18. Furthermore, the India Snacks Market is expected to reach INR 92669 Crore in 2022-23.
By: Bonafide Research & Marketing Pvt. Ltd.
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Traditional and western snacks have become part of the daily diet for rural and urban kids in India. Working parents prefer to buy the branded chips and snacks as they believe that these are prepared hygienically and will provide some amount of energy and nourishment that the children are deprived of because of their parent's busy schedules. Fortunately all the tested products were endorsed as hygienic and as far as being healthy, the manufacturer were playing with words – 'no added msg', 'edible oil', 'iodized salt'. So many different names confusing even educated consumers searching for definition of these words in dictionaries rather than being able to make a quick decision as to which product is most suited for them.
The snack market has recently seen a boom in the number of snack and namkeen manufacturers who produce packaged products. Thorough market research and a marketing campaign or strategy based on that research is vital for any new business or brand to create a niche for themselves in this sector which has rampant competition. In India, a giant share of the packaged namkeens/snacks market is enjoyed by Haldirams, which caters to all the states of the country.
Companies adding flavours in savoury snacks are main reason that taste contributes second after time pass. Cream n Onion, Jalapeno, Chilli Tadka etc are some flavours that attract consumers in Indian Market. Leading Players are experimenting with the flavours and cheese, barbeque etc attracting consumers
PepsiCo India is the market leader in organised savoury snacks in India with a share of 17.90%.
Major brands that operate into India Extuded Snacks & Chips Market are Balaji, Haldiram, Bikaji, Bikanervala, DFM foods, Laxmi Snacks, Prataap snacks, ITC, PepsiCo
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