The air purifying power of 500 trees
The façade is painted with Pureti, a water-based treatment that transforms contaminants in the air into oxidizing agents.
This treatment purifies the air like 500 trees, removing the equivalent of 2,000 cars from the roads for an entire year. The technology is soon to be used on buildings across Turkey, Argentina and Spain.
Can green technology ensure all buildings 'breathe' air in the future?
Spire Research and Consulting was established in 2000 to address a gap in the research and consulting industry in global emerging markets. Unlike most agencies that focus on traditional consumer research, our founders saw a profound need for holistic research projects.
These projects integrate traditional customer research with knowledge of the broader business eco-system; for instance, competitors, channels, legal and regulatory factors. They support strategic decision-making for market growth and entry. Our studies provide indispensable tools for creating business plans, setting sales quotas, quantifying budgets and investment as well as making product launch decisions.
Spire exists to undertake such projects with distinction.