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Follow on Google News | Disney eyes India's market through Fox Star India dealBy: Spire Reserch and Consulting Fox expects to increase Star India's operating profits to USD1 billion by 2020. Disney is also counting on India's smart phone boom to push mobile entertainment content. Will Disney succeed in India's entertainment market? Spire Research and Consulting was established in 2000 to address a gap in the research and consulting industry in global emerging markets. Unlike most agencies that focus on traditional consumer research, our founders saw a profound need for holistic research projects. These projects integrate traditional customer research with knowledge of the broader business eco-system; for instance, competitors, channels, legal and regulatory factors. They support strategic decision-making for market growth and entry. Our studies provide indispensable tools for creating business plans, setting sales quotas, quantifying budgets and investment as well as making product launch decisions. Spire exists to undertake such projects with distinction. https://www.spireresearch.com/ End
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