GrubEasy Enhances Transparency In The Trillion Dollar Food Industry

A new platform has emerged creating opportunity for food companies to educate consumers about their products.
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GrubEasy  Intro
GrubEasy Intro
NEW YORK - Dec. 10, 2018 - PRLog -- Transparency in the food industry is very important to consumers today. According to Label Insight Food Revolution research study, 94% of food consumers are influenced in their purchase decisions by availability of detailed food product information. The research data also reported that 37% of consumers will switch brands in favor of food brands that provide more information about their products (1500 study participants).

GrubEasy has emerged to facilitate a easy way for food brands to connect, engage & educate consumers about their products. is an intelligent recipe & food products recommendation engine creating opportunities for millions of home cooks to connect and authentically engage with food brands. The platform employs machine learning to understand people's food preferences and suggest recipes & products based on those preferences.

"Consumers are interested in making informed decisions. The GrubEasy platform will create great opportunities for food brands to educate their consumers and receive feedback. Creating a direct relationship will be a win-win for the consumer and the brand!" said Julie Lerner, a food industry veteran, investor & GrubEasy advisor.

"It's important to create an opportunity for people to learn more about what goes into their food ingredients, beverage or snacks, integrating this educational opportunity with enhanced recipe & food product discovery priceless for busy home cooks" - Julia Olayanju PhD, Head of Innovation at GrubEasy.

The fast growing online community with more than 48,000 subscribers creates a customized page for each food brand registered, a page where customers can rave about brands and their products. GrubEasy offers a subscription based model for food brands providing targeted consumer connection & interaction. Such interactions with consumers will help food brands gain market share and deepen customer loyalty. The platform is open to food ingredients, beverage and snack brands.

Food brands can also gain invaluable feedback on products and promotions by tapping into engaged user base on GrubEasy. All inquiries could be directed to the team at hello at grubeasy dot com.

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Tags:Food, Food And Beverage, Food Technology, Food Innovation, Recipes, Food Brands, Beverage, Snack
Industry:Food, Lifestyle, Technology
Location:New York City - New York - United States
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