- Dec. 6, 2018
-- The American Academy of Anti-Aging Medicine (A4M) is hosting a one-day aesthetics practice management workshop titled: Goals, Plans, and Success: Industry Secrets for Aesthetic Management and Marketing
on December 12th
, 2018 at the Venetian Palazzo Hotel in Las Vegas, Nevada. The primary purpose of the symposium, led by a team of expert faculty members in the industry, is to provide practice owners with clinical research, guidance, and advice focused on how to effectively set objectives, create realistic plans for business development, and take the necessary steps to avoid roadblocks from a managerial perspective.
"This workshop is the first of its kind, hosting a panel of aesthetic experts with different perspectives:
all of whom are committed to helping practitioners and executives gain a competitive edge in the aesthetic industry by creating unique brands and profit centers," says Cheryl Whitman, CEO of Beautiful Forever.Currently worth $53.3 billion
, the aesthetics market is "driven by the need for psychological well-being"— unlike other markets in the medical field. This workshop will explore the details of consumer psychology, and how practice owners can effectively establish an intrinsic level of trust with both new and existing clientele.A Branding Facelift: Ensuring Success in Practice Enhancement at Every Angle (https://www.a4m.com/world-congress-2018/a-branding-faceli...)
will feature a diverse mix of medical, marketing, and practicing business experts. Several of the well-known names include Cheryl Whitman, CEO of Beautiful Forever and author of Beautifully Profitable: Profitable Forever (over 10k copies sold); Tim Sawyer, President of Crystal Clear Digital Marketing; Vahe Tirakyan, President & Founder of MD Logica; Dr. Susan Murrman, GYN & Owner of McDonald Murrmann Center for Laser and Aesthetics; Dr. Azza Halim, Board-Certified Physician & Anesthesiologist;
Ken Stone, Executive Consultant of Beautiful Forever with 35+ years in the spa/retail business; and Dr. Harry Harcztark, DDS, FAGD, FICOI, & the first cosmetic dentist to lecture about facial injectables.
"The aesthetic industry is evolving quickly," says Vahe Tirakyan, President and Founder of MD Logica. "With the increasing shift to digital platforms, consumers are expecting to find or purchase whatever they need online. In short, if you don't have a strong digital presence, you don't exist!"
To join this workshop, click here (https://www.a4m.com/world-congress-2018/a-branding-faceli...)