Atherton Tablelands Tourism Pitch Perfect
Atherton Tablelands' new marketing pitch has been perfect - Naturally Perfect.
By: Tropical Tablelands Tourism
Ghis Gallo, outgoing chair of Tropical Tablelands Tourism (TTT), said 'Naturally Perfect' was one of many direct initiatives undertaken by Tropical Tablelands Tourism in the 2017-18 financial year.
Presenting at the annual general meeting on Friday, November 30, Ms Gallo said all of TTT's activities were underpinned by a dynamic new website for the destination.
"The 2018 financial year was a busy and productive year for TTT. Marketing activities centered around digital media, domestic, events and destination promotion at major consumer and travel shows through Pro-Active Marketing.
"The organisation launched the new destination website in June, showcasing the entire region including operators (product), natural attractions, new imagery, new content, frequently asked questions, itineraries and a digital brochure rack.
"To keep our destination front of mind, and share what we have to offer in an interesting and engaging way, it was important we had an easy to use, mobile friendly website, which featured lots of useful interactive tools to allow the end user to build their dream Atherton Tablelands holiday."
Other highlights from the year included a growing digital footprint with a 30% increase in Facebook fans and 64.1% increase in Instagram followers, Ride Cairns influencer famil and representation at consumer trade shows in Adelaide, Melbourne and Brisbane.
"Discover Visitor Guide was also produced and for the first time incorporated themed iconic trails of the destination,"
"There were 150,000 of the eight-page trails booklets produced and distributed through the magazine and the Atherton Tablelands' accredited visitor information centres."
Ms Gallo said the local tourism organisation would continue to focus on the domestic market through direct consumer activities in 2018/19, rolling out targeted videos and content to inspire travel to the destination, as well as product development with one, three and five day bookable packages and media familarisations.
"It is going to be an exciting 12 months, and I welcome the new committee appointed at the AGM held on November 30, to the board of Tropical Tablelands Tourism."
New appointees to the executive committee are chair Brett Stevenson, manager of Tinaroo Lake Resort, Eddy Nye of Rainforest Bounty as deputy chair and director of Southern region 3 (Zone 6),andAngela Freeman of Wildlife TNQ as treasurer,
Brett Cameron from Brett's Outback Tasting Adventures was appointed to the position of Northern region 1 (zone 1), Rebekah Haase, Etheridge Shire Council was appointed as the Outback region (Zone 7) and Marcus Brady from Down Under Cruise and Dive Group of Companies to the position of Northern region 2 (zone 2).
They join existing committee members Tracy Klaproth, On the Wallaby, Bob Owen, Tablelands Regional Council, Angela Freeman, Wildlife TNQ, and Cr Nipper Brown, Mareeba Shire Council. Executive officer Bronwyn Jones was appointed as secretary.
TTT would like to thank outgoing directors Bram Collins who is also retiring after nine years serving on the TTT Board, Ghis Gallo who has fulfilled the role of chair since 2016, Patrice Fletcher, Peter Danford and Margo Watkins.
Page Updated Last on: Dec 03, 2018