Consumer Study Finds More Brides Purchase Wedding Gowns at Locally-Owned Bridal Salons
In contrast to David's Bridal, Independent Bridal Salons see growth in today's challenging retail climate
By: Better Bridal Group
"The independent bridal salon industry is in a generational shift. These new sales figures show that the continuous improvements savvy brick and mortar bridal shop owners are making appeal to their local brides over national chain stores and online sales. Brick-and-mortar bridal salons provide exactly what regional brides want. A unique, personal experience from a locally-owned bridal salon that supports their local economy and has a stake in their local community," states Michelle McFarland, BBG Co- Owner. She continues, "Independent bridal salons across the country are much more nimble than big-box chain stores or online sites. They are quick to make improvements as customer demands change. Utilizing better business practices, implementing core education and working with production partners to offer customization. Brides are recognizing, now more than ever, that locally-owned bridal salons provide the personalized customer experience they need and desire."
Contrary to many reports, David's Bridal is not losing sales to online sites. Rather, it is the increased sales at independently-
Better Bridal Group (BBG), founded in 2006, is the longest running organization of brick-and-mortar bridal store owners focused on education and the advancement of the independent bridal salon industry. For more information about the Independent bridal salon industry, contact Michelle McFarland at (248) 259-2631 or firstname.lastname@example.org.
Michelle McFarland, Better Bridal Group
Page Updated Last on: Nov 26, 2018