STUDIO CITY, Calif. - Nov. 21, 2018 - PRLog -- Peter Wassileff, local real estate agent with HomeSmart Evergreen Realty recently reported a shift in the real estate market, especially for luxury homes. The good news for buyers is that there is finally more inventory. However, sellers are experiencing price resistance and a longer time to sell. During the red hot market over the last several years, agents only had to list the home on the Multiple Listing Service and put a sign in the yard and the home was sold quickly. Today, an investment in marketing must be implemented to get the highest price upon a sale in the quickness amount of time. Peter has found that the best approach today requires a special target marketing approach to get it in front of the most opportune buyers willing to pay an owner the highest price. "Luxury homes have very specific amenities and features that the owner fell in love with when they first bought the property. Now those features must be exposed to someone that will love them just as they have over the years," says Peter. Target marketing utilizes a multi-media, multi-step online and offline marketing approach. As a Premier Luxury Marketing Consultant, Peter markets luxury properties based on the unique amenities that make the property one of a kind. This target marketing approach can find the ideal, most opportune buyer for whom the property is a perfect fit. By finding that targeted buyer, the home can sell for a much higher price and net the homeowner a higher profit.
"We have found that luxury properties are so unique and special that traditional real estate sales techniques just don't work in today's market. At Premier Luxury Marketing Consultants™ we quickly found that when we focused our efforts targeting and finding buyers who are looking for these unique properties, we were much more successful," said Greg Luther, founder of Premier Luxury Marketing Consultants™.
About San Fernando Valley Real Estate Specialist Peter Wassileff:
Peter, a former Certified Public Accountant, has been involved as an investor and agent in real estate since 2004 in Studio City, CA. He's a Realtor for HomeSmart Evergreen Realty and offers free phone consultations to anyone with real estate related questions throughout the entire area.