Edible Arrangements Partners With AI-Powered NIFT for Small Business Saturday

BOSTON - Nov. 20, 2018 - PRLog -- Edible Arrangements stores across Massachusetts and southern New Hampshire are partnering with Boston-based Nift – the first invitation-only network that helps neighborhood businesses get the right local customers to walk through the door – for a Small Business Saturday collaboration.

Anyone who makes a purchase at one of the locally-owned Edible Arrangements locations across the Bay State and New Hampshire on Small Business Saturday will also receive a Nift (neighborhood gift) card at checkout, thanking them for their purchase and allowing them to get a gift from another nearby business in their neighborhood or town. Nift cards give recipients the opportunity to discover a new local business in their area, which in turn strengthens their neighborhood's economy. Edible Arrangements is also providing customers on Small Business Saturday with 30% off all items including fruit bouquets, smoothies, chocolate dipped fruit and other on-the-go treats.

"Every Edible Arrangement store is owned by someone in that community (or one nearby), and supporting businesses and organizations within each city or town has been our mantra for all of us who own and operate an Edible Arrangements store," said Chris Dellamarggio, Edible Arrangements store owner. "Once we heard about Nift, and how they believe in the same philosophy of supporting nearby businesses versus the big box retailers, joining forces with them for Small Business Saturday was an easy decision that reinforces our commitment to each respective neighborhood we operate in."

"We created Nift in 2016 so small businesses can have a fighting chance against big box retailers and e-commerce giants by helping them build bonds with customers in their neighborhood or town," said Elery Pfeffer, Nift Founder and CEO. "After learning more about the Edible owners and their philosophy of supporting small businesses on a local level, we loved the idea of partnering with them on Small Business Saturday to introduce Nift to their already-loyal customers, and to give our members the opportunity to experience their fruit arrangements and treats made fresh daily."

Small Business Saturday, a registered trademark of American Express, was created in 2010 to encourage consumers to shop small and shop local. For more information, please visit  (http://www.americanexpress.com/ShopSmall)www.americanexpress.com/ShopSmall. Please also follow Edible Arrangements on Instagram at @edible_MA_NH and Nift at  (http://www.gonift.com/)www.gonift.com for additional info as well.

About Edible Arrangements:
With more than 1,200 local independently-owned franchise locations worldwide, Edible International, LLC is the world's largest franchisor of shops offering creatively designed fresh cut fruit arrangements. Edible store locations also carry the company's rapidly expanding Edible Treats® line which features all-natural, fresh fruit smoothies, chocolate Dipped Fruit™, Froyo Fruit Blends™, fresh fruit salads, parfaits, and treats. Since its founding in 1999, the company has been recognized as an industry leader, ranking first in its category in Entrepreneur magazine's annual "Franchise 500," Entrepreneur's Top 40 of "Fastest Growing Franchises" and "America's Top Global Franchises" as well as being included among the "Inc. 5000" list of the fastest growing privately-held companies. Edible fresh fruit arrangements, chocolate Dipped Fruit™, fresh fruit smoothies, and more can be enjoyed at franchise locations worldwide. Gifts can be ordered online at edible.com or through any local Edible Arrangements® store.

About Nift:
Nift is a community of businesses using Nifts – neighborhood gifts – to promote one another and power local economies. Developed in collaboration with local merchants, Nift uses machine learning to match neighborhood businesses with the right local customers, getting them to walk through the door. Founded in 2014 in Boston, Nift has raised $16.5M in funding from Spark Capital, Foundry and others. To learn more, visit  (http://www.gonift.com/)www.GoNift.com.