Chocolat Général Guisan purchases Emoji Domain "

Guided by one of the company's core values: Innovation - Chocolat Général Guisan, the world's most exclusive chocolate brand, is announcing the purchase of the emoji domain "🇨🇭🍫.ws" or "Swiss Chocolate" for $100,000.
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Zurich - Zurich - Switzerland

ZURICH - Nov. 19, 2018 - PRLog -- Chocolat Général Guisan strives to bring new wind into the sluggish chocolate industry through its innovative products and services. This is also reflected in their latest purchase of the emoji domain "🇨🇭🍫.ws" or "Swiss Chocolate" for $100,000.

With this decision the company joins other digital pioneers such as Budweiser (❤️🍺.ws) or Warby Parker (👓.ws) who have adopted emoji domains for marketing purposes.

It's not just a fun marketing gimmick, but also an investment, as Emoji Domains become more popular in the mainstream they will also gain a lot in value.

The highest publicly reported price ever paid for a domain was $49.7 million for, while this is dwarfed by the valuation of at $872 million according to an SEC filing.

About Chocolat Général Guisan

Chocolat Général Guisan is a Swiss company founded on the traditional Swiss principles of reliability and high-quality craftsmanship. The company is disrupting the Swiss chocolate industry, which hasn't seen a lot of innovation for over a decade, while still respecting its tradition.

The Chocolat Général Guisan brand and chocolates pay homage to General Henri Guisan who became a celebrated hero after serving as the commander in chief of the Swiss Armed Forces during the Second World War. General Guisan effectively mobilised the Swiss Army and Swiss people to prepare resistance against a possible invasion by Nazi Germany in 1940.

Chocolat Général Guisan wishes to share this piece of history with the world, which not many people outside of Switzerland know about. They strive to offer the best luxury chocolates in the world, and their creations do not contain preservatives or artificial flavour enhancers.

For more information, please visit: or kindly send an email to

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