For Write a Business Plan Month:Here is some Essential Advertising Math every Business needs to know

SAN MATEO, Calif. - Nov. 16, 2018 - PRLog -- FOR DECEMBER...FOR  "WRITE A BUSINESS PLAN MONTH"...

Here is some information about some easy-to-use advertising math that can help all kinds of businesses increase their sales, increase their profit and decrease their risk, starting immediately!

FIRST...How were your sales and profit during 2018?

ARE YOUR SALES AND PROFIT UP A LOT OR A LITTLE...OR, ARE YOUR SALES AND PROFIT DOWN A LOT OR A LITTLE?

AND, WHAT KIND OF PLANNING ARE YOU DOING TO HELP YOU INCREASE YOUR SALES AND PROFIT DURING 2019?

December is Write a Business Plan Month, and when you do your planning for your advertising and marketing for next year, here is some information about some easy-to-use advertising math that can help all kinds of businesses plan their advertising and marketing much more effectively.

The math is a very simple equation that actually lets you quantify the relationship between your advertising and sales, and businesses of all kinds can use the math to help them make a lot more money.

The math is called "The Barrows Popularity Factor." It was developed by Robert Barrows, President of an advertising agency called R.M. Barrows, Inc. Advertising & Public Relations in San Mateo, California.

THE REASON THE MATH WORKS SO WELL IS VERY SIMPLE:

The Barrows Popularity Factor reduces the relationship between advertising and sales to its lowest possible common denominator...namely: "How much did you sell?" (divided by) "How much did you Advertise?" (But the key is this...don't do the math in dollars...do the math in units per gross impressions.)

In mathematical terms, the formula looks like this:

"The Barrows Popularity Factor" = How much did you sell? (in units) divided by/ How much did you advertise? (in gross impressions)

The answer you get is a rate of return on gross impressions.

(Gross impressions is the number of ads multiplied by the audience per ad.)

"Once you can quantify your rate of return on gross impressions, then you can start using some additional math to help you determine the best way to spend your advertising budget," according to Barrows.

"The math will give you more of the information you need to make key marketing decisions with far less risk, he says, and businesses of all kinds can use the math to help them increase their sales, increase their profit and decrease their risk."

So, whether you are trying to plan your advertising for the first quarter, or whether you are trying to plan your advertising program week by week, month by month, or for the entire year, the best place to start is to start analyzing the effectiveness of your past and current advertising with the math in 'The Barrows Popularity Factor,' says Barrows. It will give you objective answers as to which advertising copy and which advertising media are producing the best results."

The math and how to use it are explained in a booklet he wrote called "The Barrows Popularity Factor" that you can download for $4.95 at www.barrows.com

"You can read the whole booklet in about an hour, says Barrows, and the math is so easy to use that all of the calculations can be done by one person, in moments, with just a simple calculator."

"And, with the math in 'The Barrows Popularity Factor,' businesses can start taking a lot of the guesswork out of their advertising and they can use the math to help them make a lot more money," says Barrows.

PLEASE NOTE: Media companies can also use this math to help them increase their advertising revenue because they can use this math to help them work with their clients to help them make their advertising much more effective.

PLUS, media companies can also use this math to help them plan their own advertising campaigns to help them increase their circulation, increase their audience, and increase their advertising revenue.

Along the lines of things that could help media companies make a lot more money, Barrows has also developed several proposals for some new and unique projects and promotions that could  help generate tremendous advertising revenues for media companies.
Companies that would be interested in taking a look at these proposals should contact Robert Barrows at 650-344-4405.

"SO, AS YOU GET READY TO DO YOUR PLANNING FOR YOUR MARKETING AND ADVERTISING DURING "WRITE A BUSINESS PLAN MONTH," before you try to decide how to spend another dime of your advertising budget, take about an hour to read 'The Barrows Popularity Factor' booklet, says Barrows. It will show you some very easy to use advertising math that can help all kinds of businesses analyze, test and plan their advertising much more effectively and much more efficiently, and it can help all kinds of businesses make  a lot more money."

You can read more about "The Barrows Popularity Factor" and download the booklet for $4.95 at www.barrows.com

For more information about "The Barrows Popularity Factor," and for more information about the proposals for media companies, contact Robert Barrows at R.M. Barrows, Inc. Advertising & Public Relations in San Mateo, California at 650-344-4405, www.barrows.com