Happy Wishy to offer rental bridal dresses at fair prices in Kenya
A recent study suggests that most couples in Kenya opt to rent wedding dresses as opposed to buying. Happy Wishy bridal online concentrates its operations in Kenya.
Although brides love high-end designer gowns, the prices associated with designer gowns are far too high for most brides. Custom made gowns, on the other hand, proved a bit expensive for some and this led to the option of them preferring to rent.
Seventy-five percent of brides to be who participated in the study preferred cheaper bridal dresses. Further, ten percent in this bracket insisted that the dresses had to be beautiful and in good condition for them to rent.
Fifteen percent of them preferred new dresses with average prices ranging from Ksh.25000-40,000. It was also noted that this group consisted of middle-income earners.
The final ten percent preferred high-end designer dresses. They brushed away the idea of renting a wedding dress. Their ideal dresses were designer dresses which cost between Ksh.80, 000-500,000.
The new move by Happy Wishy provides a solution for many brides who saw high prices of bridal dresses hinderers to their weddings. Some used to borrow from friends or look for previously used wedding dresses. With having their shop online, this shows a great ability of cost reduction and hence providing bridal dresses and services at a lower cost. The manager said, "Our online presence will ensure more reach to major cities in Kenya".