Monroe Tractor Awarded Case's Highest Dealership Award
By: Monroe Tractor
The 2018 Diamond Dealer award winners are: ASCO (Texas), Crawler Supply (La.), Groff Tractor (Pa., Md., N.J.), HiTrac (1974) (Winnipeg, Manitoba), J.R. Brisson (Ontario, Quebec), Kucera Farm Supply (Ontario), Longus Equipment Inc. (Quebec), McCann Industries (Ill., Ind., Mich.), Monroe Tractor (N.Y., Mass., Conn.), Nueces Power Equipment (Texas), Redhead Equipment (Saskatchewan)
The 2018 Gold Dealer award winners are: Eagle Power & Equipment (Del., Pa.), Hills Machinery (N.C., S.C.) and Lawrence Equipment (Va.).
"Our Diamond and Gold dealers truly represent the professional partner that customers seek when choosing a brand," says Michel Marchand, vice president — North America, CASE Construction Equipment. "These exemplary dealerships live up to the CASE brand promise throughout every aspect of their business: hiring the right people, delivering a differentiated level of service in market, and building enduring relationships with their customers."
Monroe Tractor has sold and serviced Case equipment since 1951, with a recent expansion into the New England market. Their sales, rental, parts, and service teams have made the company a staple for heavy equipment for decades. They're looking to the future to ensure they continue offering the same level of service and respect to customers that their founder, Henry Hanson, instilled in the company.
CASE's Partnership Program is designed to increase dealer performance per the results of a dealer assessment while encouraging them to excel in their role as a "Professional Partner" to customers.
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1001 Lehigh Station Road
Henrietta NY 14467