Al-Hokair aims to grow its 'Sparky's' brand globally through franchise business model

Al Hokair's key entertainment brand 'Sparky's' is now one of the most sought-after family entertainment destinations in the region
By: Al Hokair Group
Al Hokair at IAAPA
Al Hokair at IAAPA
RIYADH, Saudi Arabia - Nov. 15, 2018 - PRLog -- Al Hokair Entertainment, one of the leading family entertainment organisations in the region, is now aiming to grow its Sparky's brand through franchise business model during the IAAPA show in Orlando. With 91 active entertainment centers, under Al Hokair's key entertainment brand 'Sparky's', the company is now aggressively embarking on its global expansion strategy.

"We are aiming to grow the Sparky's brand worldwide through the franchise business model as it can be easily replicated in any market easily through our expertise. We are delighted to be here at IAAPA, one of the largest shows for the themepark and amusement industries. We wanted to also showcase our expertise and also learn from the global industry stakeholders who have gathered here. We are today getting ready for the new generation as they need more immersive game," added Mr. Mishal Al Hokair, the Executive Vice President and General Manager of the Entertainment Sector.

"Through the franchising route we can take the concepts to the market in a much faster way. Today's generation is demanding and consuming more entertainment content than ever before. We want to start early and stay ahead in this sector and offer our consumers some of the best entertainment concepts," added Mishal.

"We want to come up with the best concepts to cater to our audience in this market. Current genres of VR gaming market are duplicating the most popular traditional video games' genres. Specifically, simulations like shooters, races, and action VR games.  However, we plan to create a more diversified menu of games in order to cater to a wider audience, including young children and adults," added Mishal.

Companies from around the world will debut the latest products, services and technology in the global attractions industry at IAAPA Attractions Expo 2018 in Orlando, Florida till 16th of this month.

About Al Hokair Group:

Al Hokair Group is a name that has been associated with the world of hospitality and entertainment for several decades. The group was established in 1975 to invest in the sectors of entertainment and hospitality under the leadership of Sheikh Abdulmohsin Al Hokair. Over five decades with over 4100 employees, the group's projects expanded to include 91 entertainment centers and 35 hotels spread in Saudi Arabia and United Arab Emirates.

Prem A. Ramachandran
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