Psychological intervention study: even brief abstinence from social media causes withdrawal symptoms
Researchers from Karl Landsteiner University of Health Sciences identify addiction-like behaviour after time away from social media Krems (A), 14 November 2018 – In many cases, just a seven-day break from social media platforms such as Facebook
By: KL Krems
"As it turned out, a seven-day abstinence from social media triggered mild withdrawal symptoms among the subjects, similar to those associated with addictive substances,"
A total of 152 people aged between 18 and 80 took part in the study, 70% of them women. Speaking about the fact that more than 1,000 people saw the invitation to participate, but only about 30% of them were interested in taking part and ultimately just under 15% were prepared to spend time away from social media, Prof. Stieger commented: "This suggests that the people who registered to take part in the study were those who would find it easier to do without social media – meaning that their withdrawal symptoms could be milder than those in other people. So the effect on other individuals could be much more pronounced."
When it came to the impacts on the subjects' moods, the researchers' observations ran counter to their intuitive suppositions. Although subsequent analysis showed that these observations were not statistically significant, the study revealed that not only was the feeling of being in a positive mood reduced among some subjects – as was expected – but the same also applied to negative sensations. This was both unexpected and surprising, as it does not tally with typical withdrawal symptoms, where a stronger feeling of negative moods would be expected. Equally surprising was the number of participants who relapsed and ended up using social media during the seven-day abstinence period. Although this only occurred rarely (less than twice on average) and for a short time (an average of three minutes), almost 60% of the subjects "cheated". In Prof. Stieger's view, this is a sign of how deeply embedded social media are in day-to-day life, and consequently how difficult it is to stick to a commitment to do without social media, even among those who are prepared to do so.
The study published today also used a survey method that Prof. Stieger is continually optimising for use in psychology. The method is based on a smartphone app, which is tailored to each individual project and enables subjects to provide data in a familiar environment. This rules out artefacts caused by laboratory settings and the like. The study once more underlines KL Krems' innovative approaches to generating knowledge in key bridge disciplines such as biomedical engineering, psychology and psychodynamics.
About Karl Landsteiner University of Health Sciences
Karl Landsteiner University of Health Sciences (KL) is a pioneer for innovation in medical and health sciences education and research, and a catalyst for groundbreaking work which will benefit society at large. Research at KL focuses on niche fields in bridge disciplines such as biomedical engineering, psychology and psychodynamics, as well as topics including water quality and related health issues. Study programmes include health sciences, human medicine, psychology, psychotherapy and counselling and have full European recognition. A network of university hospitals in St Poelten, Krems, and Tulln provides students with quality-assured, research-led education; it enables them to do top-class clinical research that is recognised worldwide. Karl Landsteiner University received accreditation by the Agency for Quality Assurance and Accreditation Austria (AQ Austria) in 2013.
Prof. Stefan Stieger
Department Psychology and Psychodynamics
Karl Landsteiner University of Health Sciences
3500 Krems / Austria
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Karl Landsteiner University of Health Science
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