5 Benefits That A Remarketing Software Brings To Your Online Business
1. The "stalking" problem is blown out of proportion
The accusations that retargeting ads are "creepy" can be easily dismissed by metrics such as ad fatigue, which refers to the fact that people are less likely to click on an ad the more they see it. However, when marketing specialists compared the ad fatigue from traditional ads and retargeting ads, they found out that figures were two times higher for traditional ads. Therefore, if people are so "scared" of your remarketing software, why do they keep on clicking on your ads? Maybe because this whole "stalking" argument is pure fiction!
2. Conversion rates actually increase over time
It seems hard to believe, but statistics show that conversion rates actually increase the more users see an ad distributed by a remarketing software. Logically, the click-through rates decline over time, but people who see your ads a couple of time before clicking on them are twice more likely to convert.
Nowadays, people have so many things on their mind and retargeting ads are just a subtle reminder for them to come back to your site and finish what they started, which means to convert. By constantly being present in their online activity, they get to know your brand, become familiar with it and, most importantly, trust it. This way, when they need a product or service which you are selling, they will choose you.
3. Remarketing is a very powerful tool for brand awareness
Organic search and search ads have a problem: it is very hard to create brand awareness only by using organic search listings and small text ads, with very little text and no logo or visual identity. By comparison, using a remarketing software unleashes your creativity and enables you to create powerful and memorable ads for your visitors.
Therefore, if you are an online entrepreneur or a marketing specialist, you should know that the most important thing isn't getting people on your site, but making them remember you and convincing them to come back a second time.
4. Remarketing is a very powerful tool for CRO
The well-known marketing concept of the sales funnel is a little outdated today when it comes to CRO. Nowadays, people don't have to go through each stage of the funnel in order to convert, but rather they can "parachute" themselves into the funnel at any stage. You could think of it as a river in which your visitors could jump at any time and at any place. Actually, using a remarketing software for your online business could help you cut entire sections out of your sales funnel.
5. This type of ads are actually very cheap
In very competitive industries, search ads can cost several dollars per click, with some keywords even reaching astronomical figures such as 50 dollars per click. By contrast, ads shown through a remarketing software can cost anywhere from 2 times to 100 times less. Therefore, search ads can bring a little higher conversion rates, but they will have a much higher cost per click. In other words, retargeting ads are the most effective and they could bring you the highest ROI.
In conclusion, a remarketing software is one of the most efficient tools you can use today, both for converting your site's visitors into customers and for convincing existing customers to return to your site and buy more of your products or services. Furthermore, with retargeting ads, there are basically no limitations when it comes to creativity and we all know that this is one of the most important factors in marketing. As for critics, they were probably not lucky enough to see the full power of this tool.
For more info, check: https://retargeting.biz/