Cracking the Sales Code: Eurisko Design CEO Leon Alexander Tells MASTERS Audio Club "Why People Buy"

Leon Alexander CEO and president of Eurisko Design holds a PhD in behavioral psychology. Interviewed by Winn Claybaugh, Leon's unique message on customers' emotional needs and "why people buy" will revolutionize consumer sales and loyalty.
Leon Alexander Eurisko Design CEO
Leon Alexander Eurisko Design CEO
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* Emotional needs

* Beauty

* Sandy - Utah - US

* Products

SANDY, Utah - Nov. 6, 2018 - PRLog -- Leon Alexander is CEO and president of Eurisko Design, a comprehensive design, consulting, and distribution source servicing the salon and spa industry. He also holds a PhD in behavioral psychology and is the author of A Window into the Consumer's Mind.

Originally from London, England, Leon began his career as general manager of the Vidal Sassoon organization before acquiring and directing 320 salons and spas located mainly in the United Kingdom. Leon next launched AVD Cosmetics Ltd. and is credited with growing the company to $40 million in sales. In 2006, he launched Eurisko Design with a vision of designing space around the emotional needs of the consumer and accommodating the functionality of service. Leon has studied how customers think and act within a specific environment and he designs the locations accordingly.

Leon's educational background includes a doctorate degree in behavioral psychology from Roehampton Institute in London. He has designed and presented a wide range of educational and business courses to the retail and service industries including Why People Buy, The Ultimate Consumer Location, Creative and Lateral Thinking, A Window into the Consumer's Mind, and Neuromarketing.

Leon's primary objective is to elevate the level of thinking in the beauty industry.

Interviewed by Winn Claybaugh the day after Leon shared a San Diego stage with former First Lady Michelle Obama and tennis legend Billie Jean King, Leon offers a unique message on elevating the level of how we think about customers and consumers by understanding their emotional needs. Leon's "why people buy" insights can revolutionize consumer sales and loyalty.

For more information, visit and

About MASTERS Audio Club

The monthly MASTERS audio program features interviews, success secrets, and business-building presentations by the absolute best leaders in and out of the beauty industry. With subscribers in countries around the world, MASTERS boasts the most complete library and history of what makes the beauty industry great. Founded in 1995, MASTERS lets you hear the actual voices of your favorite artists, educators, and mentors as they tell their own stories and share their amazing wisdom for success.

Winn Claybaugh, founder and host of MASTERS Audio Club, has interviewed over 400 industry icons for MASTERS to date, including NAHA winners, best-selling authors, major manufacturers, distributors, salon owners and stylists, makeup artists, and more. The MASTERS roster includes luminaries like Vidal Sassoon, Yosh Toya, Sam Brocato, Robert Lobetta, Ruth Roche, Vivienne Mackinder, and Robert Cromeans, to name just a few.

For more information, visit and follow us on Facebook @ Winn Claybaugh. Now available in CDs and downloadable MP3s.

Jenny Hinz
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Location:Sandy - Utah - United States
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