Froyo Shop Owner Survey Reveals the Current State of the Frozen Yogurt Industry
The Second National Frozen Yogurt Shop Owner Survey asked frozen yogurt shop owners in the US about operational practices, shop and owner characteristics, supplier satisfaction, concerns, and shop performance.
The main goals of the shop owner survey were to:
(1) Provide shop owners with benchmarks to assess how they compare to other frozen yogurt shops
(2) Help suppliers learn more about how shops felt about their suppliers
(3) Provide an overall sense of where the frozen yogurt industry is headed
Shop Owner Survey Findings
The 2018 findings were very similar to the 2017 findings. Survey respondents were optimistic about the future of their business, though they were concerned about rising costs, finding and keeping good employees, finding new customers, and the seasonality of frozen yogurt demand. They were also fairly satisfied with their suppliers, especially their soft serve mix suppliers.
Two new questions were added at the request of last year's respondents. The questions concerned sampling policies and seasonal hours.
About the Respondents
Sixty-five responses were received from frozen yogurt shop owners. Responses were received from shops located in 20 states, with the most responses from California (12.1%), Michigan (8.6%) and North Carolina (8.6%).
Accessing the Survey Results
The full results are available for $150. To order the report or for more information, please contact at firstname.lastname@example.org
A limited set of results is available for IFYA members in the members only Resources section of IFYA's website.
About the International Frozen Yogurt Association
The International Frozen Yogurt Association (IFYA) serves as an unbiased source of support and information for current and prospective frozen yogurt store operators. The Association sets and promotes standards to elevate the quality of frozen yogurt stores through the Swirl of Honor™ program. IFYA represents frozen yogurt shops, suppliers and consumers across the world. Visit the IFYA website, http://internationalfrozenyogurt.com/
International Frozen Yogurt Association