SUKEINA To Show First Collection In Africa At GTBank Fashion Weekend
"Our mission is to provide the world with beautiful, powerful luxury wear that sheds light on what is within."
By: SUKEINA by Omar Salam
Since launching his first line in New York City in 2012, the Senegalese designer has become known for his statement pieces featuring new treatments of fabric involving braiding, lacing, and beading inspired by the West African Bassari tribe to create depth and texture in garments that are almost ethnic in nature. SUKEINA's attention to detail defies standards of what luxury wear can be, while its rhythmic nature is unique and built in to the process of conception and ideation. SUKEINA is truly an experience in and of itself for the wearer and their audience.
The SUKEINA woman is resilient and powerful. Ideological, creative and spiritual, she has a strong sense of self while allowing other people's strengths to shine. Confidence is the true characteristic that comes before all and she values a strong worldview which she undertakes by practicing precision, structure, and honesty. At the root of it all, she wants to make a statement with her clothing and carefully considers what she wears. Her desire lies in bringing out what is deep inside herself.
SUKEINA is currently in its eighth collection, `Open Gates', which follows the brands' mission of every presentation telling a story. For Omar Salam, this collection is still a story of volume, but pays even more attention to rhythm. Rhythm has been a constant at SUKEINA and it remains the heart and center - and at the forefront - of all the stories of light told through the designer's clothes.
At GTBank Fashion Weekend 2018 - West Africa's most anticipated fashion event - Salam is bringing SUKEINA's Spring-Summer 2019 collection to Africa for the first time - showing on November 10th. According to Omar, this latest chapter for the house says, "We are opening the gate to a conversation between the world of fashion and all women, everywhere. By showing in Africa, we're welcoming the world to our vision and saying, `Come in and share what we have to offer'."
ABOUT GTBank FASHION WEEKEND: The GTBank Fashion Weekend brings together the most promising, talented and recognized fashion designers, brands and retail enterprises from across Nigeria and the world to share with a diverse audience of consumers, press and industry enthusiasts. Taking place November 10-11th, 2018; Lagos, Nigeria.
ABOUT SUKEINA: SUKEINA is the creation of designer and visionary Omar Salam. The brand represents the powerful, but is not pretentious. Structured, but not rigid; drama without conflict. It makes women feel who they were meant to be while allowing recognition for who they truly are. It is a luxury fashion brand worn by well-known women worldwide.
For inquiries about SUKEINA, the event or to interview Omar Salam please reach Yasmina Edwards, EGMNY, email - yasminaedwards@
SUKEINA: Yasmina Edwards, EGMNY
phone/text/WhatsApp - + 1 646 331 0358