Greg Kihlström, Opening Keynote Speaker at Rochester Advertising Week
- Nov. 4, 2018
-- Greg Kihlström will deliver the opening keynote address at the 2018 Rochester Advertising Week. He will then moderate a panel comprised of industry experts from Xerox, Constellation Brands, and Partners & Napier. The keynote and panel discussion will be based on thoughts and ideas from Kihlström's 2018 book, The Agile Brand.
The Agile Brand
is Greg Kihlström's follow up to The Agile Web (2016),
which explored how the agile methodology, when applied properly to digital marketing and website design, can create dramatic improvements in their efforts. In this follow-up, Kihlström explores how brands have evolved over centuries from simple tools for recognition to something much more nuanced and sophisticated in the modern age. Being an agile brand means taking part in a relationship with consumers. While this means giving up some control over your brand, it rewards you with loyal long-term customers.About Rochester Advertising Week
This year's R/ADWEEK tackles the importance of authenticity in the ads created and balancing sincerity with science. The week includes five days of exclusive events involving some of the best creative minds in the field of branding, advertising, creative and marketing. R/ADWEEK is made possible by the Rochester Advertising Federation, a chapter of the American Advertising Federation, the leading professional association for advertising professionals in the United States.
Learn more at https://rafconnect.org/radweek2018/About Greg Kihlström
Greg is SVP of Digital at Yes&, a performance-
driven marketing agency in the Washington, DC region. He is an award-winning creative director and digital strategist who has worked with top brands, including AOL, Choice Hotels, Coca-Cola, GEICO, Marriott Hotels, MTV, Starbucks, Toyota and United Nations. He is currently serving as Vice President on the American Advertising Federation District 2 (Mid-Atlantic Region) Board of Directors, Chair of the American Advertising Federation's National Innovation Committee, and the Virginia Tech Pamplin College of Business Marketing Industry Mentorship Board. He is a regular contributing writer to Forbes, Social Media Today, and Capitol Communicator and has been featured in publications such as Advertising Age, SmartCEO, Website Magazine, and The Washington Post. He's participated as a keynote speaker, panelist and moderator at industry events around the world including Internet Week New York, Internet Summit, EventTech, SMX Social Media, Social Media Week, Mid-Atlantic Marketing Summit, ABA Bank Marketing Summit, and ADWKDC, among others.
Learn more at https://www.gregkihlstrom.comAbout Yes&
Yes& is a performance-
driven marketing agency designed to provide the depth, capacity, experience and expertise of a large communications firm, while retaining the agility, creativity, independence and spirit of a small business. The agency is based in the Washington, DC region and serves clients nationally. With specific expertise in healthcare, financial services, energy, transportation, real estate and homeland security, Yes& serves corporate, association and government clients with branding, digital, event production, marketing and public relations, and creative services.
Learn more at yesandagency.com