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How to grow your business organically with use of social media. Seo Newcastle
How to grow your business organically with use of social media Let's face it, more and more business is conducted online each day, the question is how can your business benefit from this and not be left behind?
1st of all we need to understand that all the Social media platforms only want to show their users content that is most engaging, their algorithms in fact mirror Googles.
"Social media is adopting its own form of SEO in a way that promotes a positive user experience. The way this algorithm works is by putting your posts in a pool as small as one percent of your followers. If those people engage with the content, then it gets introduced into a larger pool. Slowly but surely, more and more people see it, but only if it's engaging.
This is huge information, but it doesn't help you because you don't know what Facebook and social media consider engaging." – https://
Below we have created a short list, which if you stick to will help you achieve the desired results.
Focus your efforts in the right places.
A lot of businesses, try to cover all bases, when in actual fact it may be more productive to concentrate your efforts on one social media platform where you can have a greater impact as opposed spreading your efforts over all platforms and having little impact anywhere. After all, your potential clients may not be on all platforms, so why should you?
How can I find out which platforms my clients use?
This is a very simple one to answer, after all, you are engaging with your clients on a daily basis, so just ask them. Also a good indication of which platforms work for your sector is to see where your competition is concentrating their efforts. If your competition is not on a platform there may well be a good reason for it. Check out where they are getting success and duplicate it.
Optimise your social media.
All social media accounts should be optimised with all kinds of SEO tactics. Include the following and you will be onto a winner!
A distinct and easy to remember username.
Recognisable branding or profile picture.
Keyword rich Descriptions.
Very importantly, a trackable link to your website.
Post Ever-green Content.
Always try to post ever green content, this is content with no expiration date, always try to make this content as engaging as possible. Even if you are in a dull industry, try posting funny content or content which solves common industry issues. These sort of articles will always be searched for and shared if they indeed solve a problem. Finally on content people, prefer to share positive stories, keep it upbeat and chirpy.
Quality over Quantity.
Create better content, the social media platforms can only show a user a fraction of what is posted by their network, 10 unengaging posts in one day will be seen less than one quality post. Work smarter not harder.
Post during Off Peak hours.
Counter intuitively, it's actually more beneficial to post during slow periods, as opposed to peak hour hours. Although during peak hours there are more people online, there is also a lot more congestion, many people posting at the same time will quickly push your post off potential clients streams, no matter how relevant, funny, engaging or helpful. Posting off peak, you are less likely to get drowned out by all the noise.
Promote your profile everywhere.
This is a great way to passively promote and organically grow your online media platforms. It can be as simple as putting your social media user names the bottom of your receipts. Anywhere that potential clients or current clients see your brand they should have an opportunity to connect or follow. Business cards, email signatures, store front, any kind of advertising should include your profile. Another tip would to be include a follow or like button on your website. You want your presence to be known everywhere which will ultimately lead to the organic social media growth.
When posting content, get the balance right.
Create both promotional and useful content, no one wants to just see ads, producing and posting helpful content like how to guides or problem solving tips will give the end user trust in your brand, your brand will be seen as an authority in the field, your profile will then be trusted and shared. A good rule of thumb here is the 80/20 rule, 4 out of 5 posts should be helpful, funny, educational or useful for the one post promoting your product service or upcoming event.
Never forget, always mix up the content, don't just post articles, include videos, slide show, images, music and other engaging content. Keep the end user guessing.
Reply, Interact and engage with your Followers.
Chatting with the people interested in your product or service, is an easy way to convert them into royal or repeat customers.
In conclusion, the secret to organic social media growth, is the same as ranking organically on the search engines. It all about optimisation, high quality content and the users experience.
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