Sports Media Veteran Adam Geisler Named CEO of Super Soccer Stars
New leadership, expanded funding and new marketing platform to help grow company footprint and leadership position in youth soccer and health & wellness spaces at America's most popular grassroots soccer program
"Soccer is the gateway and is the first sport a child gets to experience. It's our responsibility as brand owners and educators to engage children at a young age through sport and social development, and teach them the fundamentals of sport while enjoying the activity," Geisler said. "Our vision is to become the largest youth sports recreation and educational platform through "deliberate play," beginning with soccer and moving into our long term plan to acquire and build best in class youth sports brands across the country. The combination of having national programs in established local markets for young children, as well as the growth spurt that soccer is in right now, really positions us well to not just expand the footprint of youth soccer in America but to also positively impact the lives of thousands of young people through sport. We want to offer best in class programming to every community, partner with schools to enhance their enrichment offerings, and develop strategic partnerships to keep them in sports longer and enjoy the benefits of participation as much as competition."
Founded in 2000, Super Soccer Stars is the largest grassroots program in New York City, and also features locations in 24 cities in 13 different states reaching 150,000 children. The mission is to focus on a healthy lifestyle and basic athletic skills development while having fun and building self-confidence and teamwork. Soccer Super Stars' custom coaching and player development modules are designed for players from 12 months up to 8 years of age and various skill levels.
Geisler spent the first ten years of his career at Everlast, the 118-year old half a billion dollar global fitness and lifestyle brand. He has held positions in marketing, merchandising and eventually President of business, where he led the brand's wholesale and licensing divisions globally to over $55M in wholesale sales (4 year 15% CAGR) and $18M in licensing income. Adam later went on to help lead the start-up MISSION, the sports performance accessory company. He then went on to Authentic Brands Group, one of the largest brand management and licensing companies in the industry to manage their sports portfolio that includes Prince, Spyder, and Airwalk - which represented over $1B in retail sales.
ABOUT SUPER SOCCER STARS
As the largest and fastest growing youth program in the country, Super Soccer Stars' goal is to teach soccer skills in a fun, non-competitive, educational environment. Our philosophy is to use soccer to nurture, to build self-confidence, and to develop teamwork in every class. Super Soccer Stars' custom-designed curriculum uses positive reinforcement and low child-to-coach ratios to ensure that each child improves at his or her own rate while having endless fun. For more information visit http://newyork.supersoccerstars.com/