2018 Marks the End of the Food Industry As We Know It

Experts say today's food industry will be unrecognizable by 2021
By: Blueberry Business Group Ltd.
CHICAGO - Oct. 30, 2018 - PRLog -- Blueberry Business Group Ltd., a leading advisory firm, says the food industry is changing faster and more dramatically than expected, and most corporate CEOs are falling behind in preparing their organizations for what still lies ahead.

"2018 marks the end of the food industry as we know it," said Debra Bachar, Blueberry President. "Many plans and investments today will come up short against shifts in the operating environment that few see coming."

Blueberry says there is little growth to show for the wave of cost cutting that has consumed c-suite time and attention since 2016/2017. Acquisition strategies have run their course, and more deals are flopping than succeeding. Remaining entrenched in these activities, CEOs will be unable to act in time to mitigate the impacts of new forces and events proving too big and too unstoppable.

"Patent applications are overwhelming the FDA and other agencies. Food companies are rapidly co-creating innovation with other industries. Channel customers are testing new forms of consumer value at record speed, pushing hard on manufacturers to adapt and support. And until now, no competitor could seize 20% share of a category or market in a matter of weeks, or go global in 24 hours with a click of a button."

IRI reported last week that US CPG giants lost over $17 billion to early stage companies since 2013, with more losses to come. Lack of strategic clarity, disappointing performance and undervalued companies are also attracting interest from activist investors, while dozens of CEOs in all segments have turned over since 2016.

According to Bill Pierrakeas, Blueberry Senior Advisor, "The operating environment will look very different this time next year, and unrecognizable by 2021. Most boards and CEOs are not well-informed about the business implications. The time to start taking back control of their organizations' fate is now."

Blueberry believes that the stories food companies tell Wall Street must include a clear vision for their place in the industry's future. Investors and analysts should be asking whether what is being built today will be valuable tomorrow, and what growth moats CEOs are working on that no one can penetrate.

"We know that history is no longer a predictor of the future," said Debra. "Too much existing knowledge is driving management decisions and outcomes are weak. There's been a critical lack of discovery to identify shifts before they occur to prepare and mobilize organizations."

In September, Blueberry announced a new service feature using award-winning strategic foresight tools to help food industry leaders and their executive teams organize and visually map new forces and events emerging over the next 18-24 months.

"Our finger is firmly on the pulse of what's coming. It's the most exciting time to be running a food company, especially when able to make better sense of a powerful future that will change everything."

To learn more about Blueberry, visit http://blueberrybusinessgroup.com

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Source:Blueberry Business Group Ltd.
Email:***@blueberrybusinessgroup.com Email Verified
Tags:Food Industry, Food Manufacturers, Grocery, Foodservice, Chief Executive, Big Food
Industry:Business, Consumer, Food
Location:Chicago - Illinois - United States
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