Art in City: Zurich - a unique mixture

An essay about the city on the occasion of the 20th Art Fair in Zurich. Every year, ART INTERNATIONAL ZURICH offers a refreshingly relaxed approach to contemporary art. But it is also the creative child of this cosmopolitan city.
By: BB International Fine Arts GmbH, Switzerland
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ZURICH - Oct. 24, 2018 - PRLog -- The city of Zurich lies in the heart of Europe and in the centre of Switzerland. As an experience metropolis on the water, with a magnificent view of the snow-capped Alps on the horizon, Zurich offers a unique mixture of attractions - museums and art galleries, a shopping paradise with international brands, traditional shops and urban Zurich labels as well as the most extravagant and lively nightlife in Switzerland. The multicultural flair and variety of leisure activities attract guests from all over the world.

Zurich has been awarded several times as the city with the highest quality of life in the world. Switzerland is the most competitive country in the world and number one in the World Economic Forum (WEF) ranking. Zurich is one of the five most important financial centres in the world - the Zurich region has a cosmopolitan, dynamic and diverse reputation.

Zurich is one of the world's most popular cities for art dealers. A typical feature of Zurich is the density of its galleries. Zurich is home to more than 100 galleries and branches of Christie's and Sotheby's auction houses. Zurich is and has always been the starting point, home and stage for avant-garde writers and artists.

The ART INTERNATIONAL ZURICH art fair also takes place at Puls 5 in Zurich-West (near the city centre). It is one of the most important and established art marketplaces in Switzerland and a forum that opens up the current art scene to a broad public. With high standards and an international range of art, the fair has established itself as a public and trade fair in Zurich since 1999. ART INTERNATIONAL ZURICH in Zurich has developed into one of the most popular institutions on the Swiss art scene.

Zurich West is a rapidly developing area in the former Zurich industrial quarter west of the main railway station along the Limmat. The district, which once experienced the industrial revolution, is now a centre for gastronomy, art, design, dance, culture, shopping and architecture. The factories have long since moved away, leaving behind extensive industrial facilities, huge areas that still bear their name today and are now used by creative minds. Zurich West conveys a metropolitan feeling and connects worlds that could hardly be more different. The district is based on the old, which in turn carries and shapes the new. It has retained the down-to-earth character of its industrial background and combines it with the elegance of the modern cultural and leisure society.

The Puls 5 event hall is located in the heart of the trendy district of Zurich West next to the Technopark educational centre on Turbinenplatz. The Giessereihalle, the centre of this lively and trendy quarter, is also located here. It is located in the immediate vicinity of Escher-Wyss-Platz. When we speak of Zurich, we mean Zurich West and Puls 5 with its foundry hall. They stand for the urban lifestyle that gives Zurich its international metropolitan feel. The most popular restaurants, bars and clubs can all be found in this area. The cultural aspect of Zurich is also shaped by the gates of Puls 5 with first-class galleries, museums, exhibitions and theatres in the region.

Zurich is the cultural and economic capital of Switzerland and a popular domicile for the headquarters of many multinational companies. Wherever influences from different countries converge, you will always find a variety of lifestyles and cultural expressions. Thanks to the city's openness to new ideas, innovative trends can be quickly implemented and further developed in Zurich.

Zurich, the city with the highest quality of life, naturally opens the door to luxurious experiences: from stylish shopping to gourmet dining and selected art encounters to exclusive accommodation. From luxury to international brands, from traditional shops to urban Zurich labels - shopping in Zurich inspires both lovers of exclusive articles and fashion-conscious people. Zurich's Bahnhofstrasse is the ideal location for international designer labels, jewellery and watches. And the further you drive along Bahnhofstrasse in the direction of Lake Zurich, the more exclusive the shops become.
From Bahnhofstrasse, Rennweg and Augustinergasse lead into the picturesque Old Town. In Zurich's old town, trends meet tradition: here you will find craftsmen, antique dealers, bookstores and florists as well as trendy shops, jewellery shops, Zurich labels and hairdressers. This combination of many different specialist shops, which can only be found here, makes the old town a unique shopping district. The traditions are still cultivated in many companies today. The region also attracts visitors with exciting excursion destinations and unique shopping opportunities.

The Prime Tower, Switzerland's tallest building, rises 125 metres into the air in the vibrant, trendy district of Zurich West. On the 35th floor, the Clouds restaurant lives up to its name: gourmets from all over the world are in seventh heaven here, with dishes on their plates that have received high ratings in the French Gault Millau restaurant guide, coupled with a phenomenal view over the whole of Zurich and as far as the Swiss Alps.

Next Event:
21st Contemporary Art Fair
Puls 5, Zurich / Switzerland
26-29 September 2019

BB International Fine Arts GmbH, Switzerland
Tags:Art Zurich
Location:Zurich - Zurich - Switzerland
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