Swedish Organic Baby Bedding Company EGGKIDS to Launch Partnership with Walmart & BuyBuyBaby

Adding New Scandinavian Concept and Design to a larger Marketplace
BOULDER, Colo. - Oct. 23, 2018 - PRLog -- EGGKIDS, a Swedish baby bedding and décor company, is partnering up with both Walmart and BuyBuyBaby to broaden the availability of their line. EGGKIDS launched their Dream Collection in the U.S. back in March. The company, based in Sweden, has developed a partnership with Boulder, CO marketing firm, Peace of Mind Marketing, as well as with a distributor, Kiddly Kids out of Atlanta, and is primed to serve a wide range of clients.

Although a large and growing industry, there are still some product holes in the baby and children's product set.  EGGKIDS saw these holes during the company's research phase, and began to design and create new baby bedding and décor with Swedish inspiration. EGGKIDS's products have a clear and clean visual identity with bright colors, and the products let characters play a large role in the décor. The patterns and characters used in this line are not gender-specific and are made to be a friend to the children who are using them.

"What makes EGGKIDS and our characters stand out is just that: the characters," explains the company's founder Hans-Jörgen Hansson. "They all have names and personalities, and are ready to both teach their owners and learn from them. We hope we can help both children and their families integrate our design into their lives – with love from Sweden, of course."

"After extensive research and working on getting this right, we hope we get the traction from both small and larger customers here in the U.S. The be able to have our brand represented at both Walmart and BuyBuyBABY definitely makes this doable. We already have received additional interest from some additional major players in the industry that we are moving forward with," said the company's U.S. marketing and business development manager Katarina Greene. "The best part is that we can now sell directly to end customers through our own site and partner Kiddly Kids, as well as reaching customers of our new partners Walmart and BuyBuyBABY which makes our product available to everyone who is looking for a fresh, new product for their children. And, our products are made of organic cotton, making them the softest sheets we have seen on the market."


EGGKIDS is a Swedish company that provides organic children's bedding, room decor and day packs for children 0-6 years. Founded in 2008 as a children's apparel line with an ambition of being a children's entertainment company with the help of its characters. Since 2013 EGGKIDS has been working as the official kids entertainment brand for Best Western in Scandinavia continuously developing products that suit the hotels, for example bed sets, children's activity kits, plush toys and furniture. EGGKIDS is also a partner of Lekolar, one of the leading in companies in Scandinavia that develops educational spaces for schools; preschools and after care facilities. For more information and images, please visit http://www.eggkids.com.

Sources for more information:

- http://www.eggkids.com

- Eggkids Dream Collection Catalog – per request


- Instagram @eggkids

Katarina Greene
Hans-Jörgen Hansson


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