We The Creative develops brand standards for John Wayne Airport

NEWPORT BEACH, Calif. - Oct. 16, 2018 - PRLog -- As part of this project, the We The Creative team developed a comprehensive list of standards to explain easy-to-follow usage rules for branding elements such as logos, fonts and colors. The guide includes examples of correct and incorrect uses of all these different aspects, as well as print and digital stationery and various collateral items. The team also compiled all the working files for the assets, and packaged them with the guide.

"John Wayne Airport needed a detailed style guide for our employees and vendors to ensure consistent use and appearance of our logo and image branding. We the Creative created a very detailed, clear and concise guide that is easy for all users to understand," said Marisa Bellisimo-Unvert, JWA communications manager. "Employees began implementing it immediately, starting with the new email signature WTC designed. The airport is very pleased with the style guide and with WTC's dedication to creating a thorough guide that was exactly what we needed."

"Maintaining a strong brand requires adherence to specific guidelines," said Joven Orozco, creative director behind the project. "We developed these rules to help ensure JWA's branding stays consistent across the board."

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We The Creative (WTC) provides creative marketing services including branding, full-scale advertising campaigns, strategic conceptualization, collateral materials, experiential design, website development and media production. Our agency is the public-sector division of Jovenville, LLC, a leading creative agency specializing in consumer brands, established in 1995.