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Author Dr. Tussy Shnider Selects AIM - Advertising & Integrated Marketing
By: Dr. Tussy Shnider
The book follows in detail the journey Dr. Shnider's temple took to transform their congregation to one focused on values and the sacredness of relationships. It is a detailed guide for congregations of all faiths interested in retaining members by enhancing engagement and connections to each other and to the organization. Dr. Shnider describes the projects undertaken to enrich relationship opportunities among members. She includes a readiness checklist, samples of marketing materials, and letters to members. The author explains how this unique process transitions congregations from a financial structure based on annual standard commitment (dues) to one based on a voluntary pledge system.
Dr. Shnider (MA, MSW, Ph.D) has enjoyed an accomplished career in her professional life and volunteer leader in her community. With a doctoral degree from the The Ohio State University, she has held leadership positions in local and state organizations in Columbus, Ohio, and Naples, Florida. She served as president of the Central Ohio Speech and Hearing Association, her temple sisterhood, the five-state Women of Reform Judaism (WRJ) District 10, and the five-state Union for Reform Judaism (URJ) Northeast Lakes Council. She served on the international boards of URJ and WRJ. Dr. Shnider has worked professionally as a teacher of the deaf in the Columbus Public Schools, an audiologist for the Ohio School for the Deaf, and a lecturer at The Ohio State University teaching research, management and policy courses for graduate students in the College of Social Work.
Dr. Shnider hopes that her workbook, One Congregation's Journey of Change, will provide congregation's with the tools necessary for transforming their organizations by focusing on the sacred value of relationships. Online at www.DrTussyShnider.com
For more information, contact Author@DrTussyShnider.com, or Barringer Publishing online at www.barringerpublishing.com.
Dr. Tussy Shnider