Before you start Planning your Holiday Season Advertising Spending...First, Read this booklet Today!

Before you start trying to decide how to allocate your advertising budget for the rest of the year...First, take about an hour to read about some very essential advertising math called "The Barrows Popularity Factor."
 
 
Download "The Barrows Popularity Factor" booklet for $4.95 at www.barrows.com
Download "The Barrows Popularity Factor" booklet for $4.95 at www.barrows.com
 
Spread the Word
Listed Under

Tags:
* Retail
* Marketing

Industry:
* Business

Location:
* San Mateo - California - US

SAN MATEO, Calif. - Oct. 13, 2018 - PRLog -- ATTENTION ALL BUSINESSES...ESPECIALLY BUSINESSES THAT DEPEND A LOT ON THE FALL AND CHRISTMAS SELLING SEASONS...HERE ARE SOME QUESTIONS THAT YOU ARE PROBABLY THINKING ABOUT RIGHT NOW...

1) HOW MUCH SHOULD YOU SPEND ON YOUR HOLIDAY ADVERTISING BUDGET?

2) HOW, WHEN AND WHERE SHOULD YOU SPEND IT? AND...

3) WHAT IS THE BEST WAY TO DETERMINE THE BEST WAY TO SPEND YOUR ADVERTISING BUDGET, DURING THE HOLIDAY SEASON AND ALL THROUGHOUT THE YEAR?

"Before you start trying to decide how to allocate your advertising budget for the rest of the year and all the way through any January Clearance Sales that you might be planning...

...FIRST...take about an hour to read a booklet about some very easy-to-use advertising math that can help all kinds of businesses make a lot more money during the holiday season and all throughout the year," says Robert Barrows, President of an advertising agency called R.M. Barrows Advertising & Public Relations in San Mateo, California.

The math he is referring to is a very simple equation he developed that actually lets you quantify the relationship between your advertising and sales, "and businesses of all kinds can use the math to help them increase their sales, increase their profit and decrease their risk," says Barrows

He calls the math "The Barrows Popularity Factor." The math and how to use it are explained in a booklet he wrote called "The Barrows Popularity Factor" that you can download for $4.95 at www.barrows.com.

THE REASON THE MATH WORKS SO WELL IS VERY SIMPLE:

The Barrows Popularity Factor reduces the relationship between advertising and sales to its lowest possible common denominator...namely: "How much did you sell?" (divided by) "How much did you Advertise?" (But the key is this...don't do the math in dollars...do the math in units per gross impressions.)

In mathematical terms, the formula looks like this:

"The Barrows Popularity Factor"= How much did you sell? (in units) divided by/ How much did you advertise? (in gross impressions)

The answer you get is a rate of return on gross impressions.

(Gross impressions is the number of ads multiplied by the audience per ad.)

"Once you can quantify your rate of return on gross impressions, then you can start using some additional math to help you determine the best way to spend your advertising budget," according to Barrows.

"The math will give you more of the information you need to make key marketing decisions with far less risk, he says, and businesses of all kinds can use the math to help them increase their sales, increase their profit and decrease their risk."

So, when you are doing your advertising planning for now through January,  and when you are trying to figure out things like:

1) How much should you spend on Halloween advertising? (If you haven't already placed it...)

2) How much should you spend on advertising before Thanksgiving?

3) How much should you spend on advertising during the weeks before Christmas?

4) How much should you spend on advertising immediately after Christmas?

5) How much should you spend on advertising for January Clearance Sales?

6) AND, how, when and where should you spend all that advertising?

"Before you start trying to decide how to allocate another dime of your advertising budget, the best place to start is to start analyzing the effectiveness of your past and current advertising with the math in 'The Barrows Popularity Factor,' says Barrows. It will give you objective answers as to which advertising copy and which advertising media are producing the best results."

The math and how to use it are explained in a booklet called "The Barrows Popularity Factor" that you can download for $4.95 at www.barrows.com

"You can read the whole booklet in about an hour, says Barrows, and the math is so easy to use that all of the calculations can be done by one person, in moments, with just a simple calculator."

"Plus, the math is universal and effective, and as they say in advertising, "It really works!"

"And, with the math in 'The Barrows Popularity Factor,' businesses can start taking a lot of the guesswork out of their advertising and they can use the math to help them make a lot more money," says Barrows.

(PLEASE NOTE: Media companies can also use this math to help them increase their advertising revenue because they can use this math to help them work with their clients to help them make their advertising much more effective.

PLUS, media companies can also use this math to help them plan their own advertising campaigns to help them increase their audience and circulation and increase their advertising revenue.)

"SO, AS YOU GET READY TO DO YOUR PLANNING FOR YOUR MARKETING AND ADVERTISING FROM NOW THROUGH JANUARY 2019...before you try to decide how to spend another dime of your advertising budget, take about an hour to read 'The Barrows Popularity Factor' booklet, says Barrows. It will show you some very easy-to-use advertising math that can help all kinds of businesses analyze, test and plan their advertising much more effectively and much more efficiently, and it can help all kinds of businesses make a lot more money."

You can read more about "The Barrows Popularity Factor" and download the booklet for $4.95 at www.barrows.com

For more information about "The Barrows Popularity Factor," contact Robert Barrows at R.M. Barrows, Inc. Advertising & Public Relations in San Mateo, California at 650-344-4405, www.barrows.com

Contact
Robert Barrows
barrows@barrows.com
650-344-4405
End
Email:***@barrows.com Email Verified
Tags:Retail, Marketing
Industry:Business
Location:San Mateo - California - United States
Account Email Address Verified     Account Phone Number Verified     Disclaimer     Report Abuse
R.M. Barrows, Inc. Advertising & Public Relations News
Trending
Most Viewed
Daily News



Like PRLog?
9K2K1K
Click to Share