United Premier Soccer League Announces Spanish-Language Media Deal with L.A. Sports Today
Southern California-Based L.A. Sports Today Is League's First Spanish-Language Media Partner
By: United Premier Soccer League
Prioritizing local sports, L.A. Sports Today will bring a Latino and Hispanic perspective to covering the UPSL's Western Conference and its growing number of member clubs.
United Premier Soccer League Communications Director Dennis Pope said, "We're very pleased to be working with L.A. Soccer Today and its Owner Roberto Cortes. The Latin and Hispanic market for soccer nationwide – and specifically in Southern California – is enormous so to be partnering with a high-profile media outlet like L.A. Sports Today is a move we felt was timely to coincide with the UPSL's growth. L.A. Sports Today has years of media experience under their belt, building relationships with leagues and fans from all over Southern California, and this agreement will strengthen the coverage of the UPSL and help the league reach local soccer fans."
In Southern California, L.A. Sports Today is known for its ground-breaking video coverage of local, amateur and professional soccer.
L.A. Sports Today Director Roberto Cortes said, "We're a multi-media company dedicated to being involved in the American soccer system, and we've spent the last four years putting Latino and Hispanic clubs in Southern California on the map. We want to bring more highlights and more promotion to the UPSL to the benefit of the many great teams and players in the UPSL."
L.A. Sports Today plans to showcase its UPSL coverage on its website and using its social media platforms on Facebook, Instagram and Twitter.
"We have 973 amateur soccer leagues in Southern California and 75-percent of the players are Latinos," Cortes said. "Latinos are a very important market for all the leagues in California, and we have very good numbers among Latinos because we do it the right way. The players know we're trying to take it to the next level, and this can be a great opportunity to fill that void between leagues, teams and owners at the next level. We want to see UPSL clubs operate off the field as well as on the field, and to see more clubs performing better on business side and more Hispanic players getting opportunities at the next level."
The UPSL is in more than 75 different key soccer markets across 32 states.
About L.A. Sports Today
A leading sports website in Southern California, L.A. Sports Today is known for making local sports its priority. L.A. Sports Today is a Spanish-first outlet and online video news source focusing on local amateur and professional soccer.
United Premier Soccer League
The UPSL was formed in 2011 and currently includes more than 300 teams in Alaska, Arizona, California, Colorado, Florida, Georgia, Idaho, Illinois, Indiana, Iowa, Kansas, Maryland, Massachusetts, Michigan, Minnesota, Missouri, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, Texas, Utah, Virginia and Wisconsin. UPSL is the fastest growing Pro Development League in the USA, with 400-plus teams targeted for 2019 Spring Season. Each UPSL team is individually owned and operated, and is responsible for maintaining either UPSL Pro Premier Division or Championship Division minimum standards.
UPSL teams are all eligible to participate in the U.S. Open Cup Qualifying Rounds through the leagues affiliation with the U.S. Soccer Federation (USSF) and the United States Adult Soccer Association (USASA).
More information about UPSL can be found at www.upslsoccer.com or by following the league on Facebook (www.facebook.com/
Page Updated Last on: Oct 12, 2018