LaCroix Faces Lawsuit for Alleged Insecticide Ingredient

WINSTON-SALEM, N.C. - Oct. 9, 2018 - PRLog -- LaCroix Faces Lawsuit for Alleged Insecticide Ingredient

National Beverage Corp. has been hit with a lawsuit over non-natural ingredients in their LaCroix sparkling water brand.

Law firm Beaumont Costales filed the suit on behalf of customer Lenora Rice, according to CBS Philadelphia. The complaint states that the company's LaCroix products contain ingredients identified by the U.S. Food and Drug Administration (FDA) as synthetic.

"These chemicals include limonene, which can cause kidney toxicity and tumors; linalool propionate, which is used to treat cancer; and linalool, which is used in cockroach insecticide," the lawsuit alleges, according to Food Dive.

The company denies the allegations and claims that the natural flavors in LaCroix come from the natural essence oils from the fruit used in each of the flavors. According to a company press release, National Beverage Corp., said there are no sugars or artificial ingredients contained in, or added to the extracted flavors.

Limonene and linalool can be used in pesticides, but when presented as food flavorings, the chemicals do not present a danger to humans, according to PubChem, a chemical database managed by the National Center for Biotechnology Information (NCBI). Although the chemicals in LaCroix can be extracted from plants, they can also be produced synthetically.

The term "natural" has been argued over for a long time. According to the FDA… to read the complete story, click on this link https://abasto.com/en/news/lacroix-lawsuit-insecticide-ingredient/