Spire presents DiverseCity KLIAF 2017 impact report
The impact study of DiverseCity International Kuala Lumpur Festival (KLIAF) 2017 jointly conducted by Spire Research and Consulting and the Nottingham University Business School
By: Spire Research and Consulting
Datuk Dr Jeyaindran Tan Sri Sinnadurai, Chairman of Yayasan myNADI discussed the impact study of DiverseCity International Kuala Lumpur Festival (KLIAF) 2017 jointly conducted by Spire Research and Consulting and the Nottingham University Business School.
Jeffrey Bahar (Regional Advisory, Deputy Chief Executive Officer), Yap Far Loon (Lead Consultant), Haries Salim (Assistant Manager) and Nathalia Setiawan (Senior Consultant) joined the beneficiary event as supporters of KLIAF.
Datin Sunita Rajkumar, the festival director of KLIAF, briefed and handed a copy of KLIAF's Post Event report to Prime Minister Dato' Sri Najib.
Spire Research and Consulting was established in 2000 to address a gap in the research and consulting industry in global emerging markets. Unlike most agencies that focus on traditional consumer research, our founders saw a profound need for holistic research projects.
These projects integrate traditional customer research with knowledge of the broader business eco-system; for instance, competitors, channels, legal and regulatory factors. They support strategic decision-making for market growth and entry. Our studies provide indispensable tools for creating business plans, setting sales quotas, quantifying budgets and investment as well as making product launch decisions.
Spire exists to undertake such projects with distinction.
(91) 124 421 6144