Shopperations joins Nielsen's Connected Partner Program
Shopperations is a collaborative SaaS platform that enables planning, estimation, budgeting, reporting and post-event analytics for marketing campaigns and promotions.
As a Nielsen Connected Partner, Shopperation clients, which include companies such as General Mills, Heineken and Conagra Brands, will now be able to make more informed, data-driven decisions. In today's highly complex business environment, Shopperations' first-of-a-kind software combined with Nielsen RMS data will enable companies to better align their marketing efforts with revenue goals.
Founder and CEO of Shopperations Olga Yurovski, who has over 15 years of experience in the CPG industry, founded the software company in 2014, explains, "CPG marketers want an easy way to measure the ROI of their marketing investments. Today this is hard to do because post-event analytics - like event and tactic-level investments are stored in fragmented, non-standardized formats across the enterprise. With this announcement, our clients will now be able to combine investment data with sales results, arming themselves with agile, repeatable and actionable marketing event performance insights that can support their daily planning decisions."
Nielsen's Connected Partner which was launched in 2016 is now the industry's largest curated community of partners for retailers and manufacturers in the fast-moving consumer goods (FMCG) space.
Shopperations helps CPG and retail marketers build a strong reputation for data-driven, agile and accountable partners. It does so by creating new industry standards and offering modern, real-time, sustainable collaboration and planning tools.
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