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The Facebook Ad Best Practices For Your Small Business
For the last decade, Facebook has dominated the social media world.
Many business pages are seeing an increase in difficulty of reaching out to people organically. As Facebook has changed their algorithm on numerous occasions over the past couple of years, these changes are a roadblock for some. There are ways, though, for your business page to successfully advertise to many Facebook users. Although it may cost a few dollars, Corporate Business Solutions does have a few pointers that will help out your business page.
Explore Your Target Audience
Before you begin anything, you should spend some time exploring and understanding who your target audience is. Facebook's Audience Insights is the tool you need to be using. It allows you to explore it's database so that you can see who your target audience is from those who like your Facebook Page.
When you know your target audience, you can then tailor the ads directly to them. Rather than spending money on a random post that may or may not connect with your followers, you'll be able to target the people who matter most to your business.
If all you post are "salesy" ads that tell people to buy your product or service, eventually your ads won't get the same amount of traction as before. Consumers need to be shown the value of something rather than being told to buy it. Tailor an ad in a way that the consumer can relate to the product and they'll be more inclined to listen.
Copying what other business pages are doing won't get you very far also. Seeing the same type of ad over and over again soon becomes annoying, and consumers will eventually stop paying attention. Be original as possible. Even if your ad idea is similar to another business, create it in a way that is unique to you. That way, when someone sees the ad they know right away, it is you.
Adding in a little bit of creativity will also help your ads. There's a couple of ways you can do this to make unique ads. First, you can do so by making offers. When you purchase this product, we'll throw in this as a bonus or something along those lines.
The second way and one that can be very helpful is by creating multiple ads geared toward a specific audience. Facebook allows you to make separate ads for separate audiences. Your first ad will go to target audience one while the second ad goes to target audience two. That way, you are not only growing your audience, but you are giving each audience something that is meant specifically for them.
A simple way to grab someone's attention is through a striking image. The image isn't there to explain the message. Rather, the image is meant to get the audience's initial attention which will draw them to the ad message above.
Corporate Business Solutions