Infogix Revitalizes Brand to Reflect the Simplicity and Power of Its Data Intelligence Platform
Evolved Brand Focuses on Unifying Infogix Solutions under Data3Sixty™ Platform which Allows Data-Centric Organizations to Make Smarter Business Decisions Based on Trustworthy Data
After growing quickly and acquiring several data and analytics companies throughout the last 18 months, including Data Clairvoyance Group, Lavastorm and Data3Sixty, Infogix's updated brand unifies all of their offerings under one state-of-the-
"We're in the business of helping our clients harness and leverage their growing data to quickly gain insights that allow them to compete and win in today's data-driven world," said Early Stephens, CEO of Infogix. "Our revitalized brand actively distinguishes us from the competition, propels us to the forefront of data management and governance solutions, and represents our core strengths and personality."
The process of defining the new brand began with a fact-based approach of interviewing employees, clients and vendors, among other initiatives. With multiple acquisitions and organic product growth, Infogix wanted to highlight the organization's commitment to empowering data consumers to govern, manage and use data they could trust. With positioning established, a comprehensive brand architecture was further fleshed out. The results were an updated brand identity which includes a fresh, iconic color scheme, modern logo, updated tagline, The Power to Trust, and new vision/mission statements. New corporate fonts, unified messaging, sleek new templates, signage and presentations, as well as a stunning new website and user experience at www.infogix.comround out the changes.
"Bad data can substantially disrupt an organization. Infogix aims to grow value for its clients by making sure they have the right data management and governance tools to collect and analyze data and produce insights that are valuable," said Stewart Bond, IDC Research Director, Data Integration and Data Integrity Software. "While Infogix has always had a strong focus on data quality and governance, its organic product growth and acquisitive nature have created a platform, aimed at the business user, which is truly disrupting the data paradigm."
In addition to the enterprise data intelligence platform Data3Sixty, Infogix offers innovative, strategic consulting for the Office of Data and strategic data supply chain management, as well as professional services to help clients with data strategy formulation, program initiation, platform implementation and training.
"As a long-term Infogix client, we continue to leverage their legacy solutions while developing specific use cases for their new Data3Sixty platform. We're certain this new platform will empower our team to collaborate across departments and become more productive in discovering, cataloging, validating and analyzing our data, thus reducing our time to insights," said Mary Tinnes. "Their new tagline says it all – they really do provide customers the power to trust their data."
"While Infogix is working to bring their brand to a more modern visual, one thing has remained true for the nearly nine years our organization has worked with Infogix—their insistence that a client relationship be formed into a partnership,"
For more information about Infogix and to view the updated website, please visit https://www.infogix.com.
About Infogix, Inc.
In our fourth decade as an industry pioneer, Infogix continues to provide large and mid-market companies around the globe with a broad range of integrated and configurable tools to govern, manage and use data. From operations and the office of data to sales, and from product and customer service to marketing—users across the entire organization rely on our software to remove barriers to data access, accelerate time to insight, increase operational efficiency, and confidently trust business decisions. Our best in class retention rate is proof of our customer-centric focus as we partner with them to thrive in today's data-driven economy.To learn more visit www.infogix.comor @Infogix.