Lending Science DM Unveils OPTISCREEN

ATLANTA - Oct. 4, 2018 - PRLog -- Lending Science DM, Inc. (LSDM), a leader in delivering data driven risk and marketing solutions, today introduces OPTISCREEN to filter non-converters and boost marketing ROI and portfolio profitability for lenders. Even the most advanced direct marketers are continuously looking for ways to reduce costs and filter out responders that do not convert or perform once converted. For lenders, one of the biggest contributors to reduced conversion rates is not consumer interest or even responsiveness – but – matching the right lending product to the right credit profile. Prime & Near Prime Lenders want to filter out higher risk credit profiles and Sub Prime Lenders want to target higher risk credit profiles, but don't want to "over lend".

OPTISCREEN uses alternative risk intelligence to identify and remove consumers from marketing campaigns who will not or should not pass a lender underwriting policy. We do this by linking identity across multiple alternative credit bureau sources bringing together a "holistic consumer lending profile." We then scrub a target audience against this list to fine tune selections.

Tim Olzer, LSDM Founder & CEO states, "LSDM starts clients off with proven startup campaigns that we continuously optimize with data science, marketing know-how, flawless execution, dynamic attribution, performance monitoring and feedback.  We use this intelligence to research & filter responders that do not or should not be approved. Leveraging performance on thousands of marketing campaigns and our deep knowledge of Traditional & Alternative Credit Bureau Data, we developed OPTISCREEN to make good campaigns even better."

Sample Results:

• As expected, Response rates were reduced by approximately 10% - however -
• Approval rates increased by 25%
• Conversion Rates held steady
• Early payment performance shows 10% improvement
• Overall profitability is expected to reach 35% improvement at maturity
• The net ROI was over $2mm in the first 6 months of the campaign

Developed to optimize LSDM's turnkey marketing solutions, OPTISCREEN is now available standalone.

For over 30 years, Lending Science DM has been a proven leader in scientifically driven, marketing and risk management services for the financial industry.  Our services are designed to help companies acquire new customers, reduce risk, increase return on marketing investment, and optimize overall portfolio profitability.  Our Marketing Services include scientific audience sourcing, analysis & selection, creative messaging, omni-channel campaign deployment & oversight, reporting, attribution, & optimization.  Our Risk Management offerings include custom modeling, attribute & decision processing and policy consulting across the credit cycle. Client solutions are packaged to include the balanced mix of services required to achieve a client's specific objectives from Audience Selection - to – Full Turnkey services. Industries include: Consumer Lending from Sub-prime to Prime, Mortgage, B2B Lending, Debt Settlement, Debt Consolidation, Automotive, and Insurance.  Learn more at www.lendingsciencedm.com.