Lenny & Larry's Takes a Bite of the Cookie Section with The Complete Crunchy Cookies at NACS
Beloved Brand Debuts Their Better-For-You Crunchy Bite-Size Complete Cookies
By: Lenny & Larry's
Convenience stores across the country are about to be invaded by the tastiest and crunchiest cookies around with Lenny & Larry's loudest innovation. The Complete Crunchy Cookiesare available in three flavors: Chocolate Chip, Double Chocolate and Cinnamon Sugar. Delicious better-for-you treats, each single serve, 1.25-ounce pouch is loaded with 6 grams of plant-based protein and 4 grams of fiber, while the 4.25-ounce resealable bag delivers 20 grams of protein and 14 grams of fiber. The Complete Crunchy Cookies are non-GMO and surprisingly delicious vegan delights that are like no other crunchy cookie on the market. Sweet tooth lovers everywhere will not be able to keep their hands out of the cookie jar with Lenny & Larry's newest innovation.
"At Lenny & Larry's, we believe in making healthy eating fun and delicious. We were the first to offer an irresistibly delicious alternative to boring protein bars and now we're bringing our nutrition credentials to bite-sized cookies in a crunchy format consumers crave." says Lenny & Larry's CEO Apu Mody, "We've always believed everyone should still be able to enjoy their favorite childhood treats. We'll continue to bring healthier innovation to indulgent treats people love."
"Lenny & Larry's is a top selling brand at 7-Eleven. We are excited to partner with them and be the first to carry their new Crunchy Cookies and know our customers will love them!," says Emily Stegman, 7-Eleven Sr. Category Manager, Snacks.
Lenny & Larry's The Complete Crunchy Cookies are fresh-baked vegan treats that contain no artificial sweeteners or sugar alcohols, and are made without GMO ingredients, soy, or dairy to appeal to a wide array of dietary needs. The Complete Crunchy Cookies will be available on Lenny & Larry's website, Vitamin Shoppe and 7-Eleven initially, with more national distribution by early 2019. They will sell for an SRP of $1.49 for the 1.25oz pouch and $4.99 for the 4.25oz. re-sealable bag.
NACS Show 2018 will take place October 7-10, at the Las Vegas Convention Center located at 3150 Paradise Road. Lenny & Larry's invites attendees to stop by Booth 3843 to delight in sampling their new products and flavors and of course meet the team.For more information on the show, please visit www.nacsshow.com. For more information on Lenny & Larry's and to find a store near you, please visit www.lennylarry.com.
About Lenny & Larry's
Amidst a sea of tasteless and boring protein bars, Lenny & Larry's was founded in 1993 by two bodybuilders who revolutionized the snacking industry through creating the premier protein-enhanced cookie. The first to re-imagine a dessert as beloved as the cookie, Lenny & Larry's has developed a cult following among its fans and the brand has continued to lead the pack in sales for 20+ years. Lenny & Larry's produces a wide array of nutritious snackable sweets, offering consumers a convenient source of plant-based proteins that taste downright delicious. Through creating a range of yummy and exciting flavors, Lenny & Larry's provides consumers with a complete snacking option that curbs hunger and satisfies taste buds on the go. Lenny & Larry's takes a real approach to snacking with their fresh-baked Complete Cookie which is made with non-GMO ingredients and free of soy or dairy to accommodate a variety of dietary needs. For more information, visit www.lennylarry.com.
Jillian Wong, Konnect Agency