SEO for Birmingham Solicitors: SEO & Digital for Lawyers in Birmingham

WEST MIDLANDS, U.K. - Oct. 3, 2018 - PRLog -- For those on the fence on the question of whether or not the whole Google thing has value for their law business, it is important to understand some of the basic facts.

Professional services in large UK cities get thousands of searches every month. Here are some examples - "Solicitor Birmingham" 2,400 searches a month, "Accountant Birmingham" 1,900 searches a month and "Lawyer Birmingham" 880 searches a month.

Generally, it is accepted that websites ranking in the top position on Google can get up to 30% of the traffic for that particular search phrase, although of course, these numbers will vary, based on a number of factors.

EXAMPLE:
To make it simple, let us imagine that we have two law firms, Law Firm A, and Law Firm B. Law Firm A has a traditional law firm, with 10 lawyers and a large city centre office building. Their business relies on word of mouth referrals and local newspaper advertising.

Law Firm B has only just put the shingle outside the door of their home office, and being quite recently qualified is a small one-man band. But they understand what many of their much larger competitors do not, and that is Google does not know who is the large reputable law firm, and who is the small sole practitioner.

With their understanding of the power of Google factor, Law Firm B invests in digital marketing and search engine optimisation for their business, and quite quickly begin to dominate the local searches for phrases like "family law Solicitor Birmingham," "divorce lawyer Birmingham" and "personal injury Solicitor Birmingham" and before you know it, they're moving into a new city centre office, and employing new staff.

On the other hand, Law Firm A has decided to downsize as word of mouth marketing isn't what it used to be, and local newspaper advertising is less reliable because people just don't buy newspapers any more, the way that they used to, and a lot of the newspapers have closed. Oh, and of course they plan to have a think about looking into SEO and digital marketing in the near-future.

If you would like to find out the tactics that Law Firm A would use to dominate the local searches for legal services in Birmingham, phone Ni SEO Company to book your free Google Business Strategy Session. Just phone 028 3756 8930.

Or connect with the company online -
https://birminghamseocompany.weebly.com
Or on facebook -
https://facebook.com/niseo.co.uk