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Follow on Google News | Spire chairs session on Indonesia's online grocery market at Internet Retailing EXPO IndonesiaThe growth of online grocery sales in Indonesia and comparison to Southeast Asia markets were discussed, with retail giants such as PepsiCo, Nestlé Indonesia and Mondelēz International sharing their insights
By: Spire Research and Consulting Jeffrey Bahar, Deputy Chief Executive Officer of the Spire Research and Consulting group, moderated the discussion panel on measuring the growth of e-commerce for Food & Beverage brands in Indonesia. The growth of online grocery sales in Indonesia and comparison to Southeast Asia markets were discussed, with retail giants such as PepsiCo, Nestlé Indonesia and Mondelēz International sharing their insights. Spire Research and Consulting was established in 2000 to address a gap in the research and consulting industry in global emerging markets. Unlike most agencies that focus on traditional consumer research, our founders saw a profound need for holistic research projects. These projects integrate traditional customer research with knowledge of the broader business eco-system; for instance, competitors, channels, legal and regulatory factors. They support strategic decision-making for market growth and entry. Our studies provide indispensable tools for creating business plans, setting sales quotas, quantifying budgets and investment as well as making product launch decisions. Spire exists to undertake such projects with distinction. https://www.spireresearch.com/ End
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