Generation Hex comes to Stratford upon Avon

Stratford upon Avon is set for an even more "spook-tacular" Halloween than ever this year as Magic Alley, the town's magical family attraction, launches "Generation Hex" and interactive ghost stories "After Dark".
By: Magic Alley / STMO Media Group
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Stratford Upon Avon


Stratford-upon-Avon - Warwickshire - England


STRATFORD-UPON-AVON, England - Oct. 2, 2018 - PRLog -- If the hum-drum of life has been getting you down, maybe it's time to re-connect with your inner spirituality and weave a little magic into your day and this might just be the way to do it. Generation Hex is a brand-new shop-within-a-shop at Magic Alley's flagship Bell Court store and will be catering for the magical and mystical needs of Millennials not just in Stratford but across the world.

The shop,which officially opened its doors today on October 1st has a life-size bubbling cauldron and is packed with magical and mystical goodies including fairies, crystals and unicorns!

When you enter Generation Hex you enter the new age witch's lair offering anything and everything magic-related from spell books to talismans and oracle cards. But there isn't anything sinister about this supernatural art form going on here, this is somewhere to harness your energy for positive means.

Dave Matthews, owner of parent company STMO Media Group, said Generation Hex will appeal to Millennials who are increasingly seeking solace and magic in crystals and spell-casting.

"So, forget about picking up hexes and curses," he said, "there's only positive magic going on here!"

As for the decor, the aim was to instil the feeling of stepping into the private space of a witch's house. Despite the black shelving, the black walls and velvet curtains draped over the windows, the store is flooded with natural light and it doesn't send shivers down your spine but invokes a strange sense of familiarity.

The launch of Generation Hex coincides with the start of Magic Alley's Halloween events.

Throughout October visitors can enjoy a family-friendly experience during the day, as the Enchanted Manor is given a spooky makeover into the Haunted Manor with animated pumpkins and dragons, flickering candlelight, a spooky quiz trail and cobwebs galore. Suitable for family members of all ages.

This year the evening events are themed on an interactive ghost story called 'The Belles of Hell Court' - a spooky tale set in 19th century Stratford and are strictly for adults only.

"The tale is about two sisters who were daughters of an ailing butcher in an area of Rother Market known as Hell Court, owing to the noises made by animals as they were slaughtered," said Mr Matthews. "The daughters weren't allowed to inherit their father's business - they had to be married so it could be passed on, but strangely enough their suitors kept disappearing."

This modern reworking of the original penny dreadful tale of Sweeney Todd has been relocated to Stratford and given a gruesome twist that we can't reveal but it will definitely keep audiences on the edge of their seat and readers of the book page turning to the terrifying end.

Tickets for either event can be booked by telephone or in person at the Magic Alley main reception.

The gift shop has a huge range of Halloween gifts for the home and the Golden Broomstick coffeeshop will be serving spiced pumpkin lattes, gingerbread cauldrons and iced spiced pumpkin juice alongside its normal fare.

"After Christmas, Halloween is one of our most popular times of year," added Mr Matthews. "And with the opening of Generation Hex and our Belles of Hell Court events it's likely to be bigger than ever. We look forward to welcoming people to the most magical place in the Midlands for an experience they won't forget. Where every hour is the witching hour, but you don't have to be a card carrying witch to join in the fun!"

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1. Magic Alley, the Enchanted Manor & the Golden Broomstick all appear within the Chronicles of Wizard's Thatch series of Children's Books exploring the period known as the lost years of William Shakespeare.  The attraction is based on the stories within the books, where it is discovered that William Shakespeare was in fact a time travelling wizard.

2. Dave Matthews, founder and CEO of Magic Alley, is available for comment or interview. To organise an interview, call 01789 290969.

3. The Belles of Hell Court will run from October 6th to October 31st.  To book tickets call 01789 290969

4. Magic Alley is based in Stratford-upon-Avon town centre. The business, whose parent company is STMO Media Group, was established in London in 1990 and is Britain's original maker and purveyor of magical wares, making spells in boxes, bags and tubes since before the turn of the century.

5. In 2018 Magic Alley moved from Stratford's Henley Street to a much larger premises the Bell Court leisure development within the town centre where it sells a unique blend of gifts including books, retro toys, dragons, magic wands and playing cards. Visitors can get a 'Potion To Go' from the Golden Broomstick coffeeshop or spend time in the 'Enchanted Manor'.

Dave Matthews or Jessie Brown
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