Honan Insurance Group announces launch of new brand identity & senior roles in readiness for growth

MELBOURNE, Australia - Oct. 1, 2018 - PRLog -- Honan Insurance Group (Honan) CEO Damien Honan has announced the launch of a new brand identity and appointment of senior roles to reflect the evolution of the dynamic broking and risk advisory business, build on its marketplace reputation, and capitalise on growth and acquisition opportunities in Australia and Asia Pacific.

Headquartered in Melbourne, Honan was established in 1964 and over the past 54 years has grown to become recognised as an industry leader with over 200 staff operating from offices in Melbourne, Sydney, Brisbane, Perth, Auckland, Singapore and Kuala Lumpur.

In November 2001 Honan became the only Australian member of the Worldwide Broker Network (WBN), the world's largest network of independent property and casualty brokers and employee benefits consultants, giving Honan exclusive access into the network, and the capability to provide a truly integrated global service.

Unveiled this week, the old logo has been replaced with a new stylized and more easily identifiable wordmark of the Honan business name.

The colour progression from blue to pink through the logo reflects the progression of the organisation from a traditional corporate broker to one that explores new growth opportunities – for itself, and for clients.  It also reflects Honan's humble beginnings in suburban Melbourne to a modern national and international focused business.

As part of Honan's rebranding, there has also been a senior leadership restructure with Damien Honan taking on the role of Group Chief Executive Officer with overall responsibility for managing the organisation's people, culture and legal activities.

Andrew Fluitsma is now Chief Executive Officer, Australia and New Zealand and will oversee the strategic direction and growth of the business across the region.

In addition, Andrew will manage finance, marketing and sales for the group.

Brad Tymmons steps into the role of Chief Executive Officer, Asia and has relocated to Singapore reflecting Honan's commitment and investment into the region.

He will lead the organisation's market penetration in Asia Pacific – a key growth channel for Honan.

In addition, Brad will continue to look after technology and special projects for Honan.

"Over the past five decades, Honan has built a strong reputation for the provision of personalised solutions, exemplary client service, quality and innovation in thought," said Andrew Fluitsma.

"Our market research confirmed it was time to evolve our business image to better reflect who we are as a business, especially as we positioned the organisation in pursuit of new opportunities for future growth, acquisition and expansion."

Andrew Fluitsma concluded, "In all, the branding and new senior roles embodies an exciting change for Honan and marks a strategic pivot in our growth journey.  While our commitment to the community we serve will not change, there is incredible potential to grow.

"Our new branding, senior roles and commitment to Australia and international markets positions us for those opportunities."

ENDS

Issued by Honan Insurance Group    www.honan.com.au

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