PUNTA GORDA, Fla.
- Oct. 2, 2018
-- AGR Marketing Solutions, LLC
, a leader in delivering "On-Target" Consumer Marketing Profiles, today unveils Millennial-INSIGHT to expose Audience Diversity for Marketers. The Gen-Z Millennials have become the largest living generation in the US, so it is important to engage them now for lifetime loyalty and purchasing power. However, Millennials are not the homogeneous look-a-likes & think-a-likes that they are perceived to be. In fact, they may be more diverse than any previous generation by every measure: life stage (students to young adults), ethnicity, politics, economics, interests, attitudes - etc. To further the marketers challenge, Millennials make purchasing decisions differently and more visually than prior generations – often influenced by something as simple as a friends Instagram post.
Millennial-INSIGHT addresses these challenges by starting with 100% complete date of birth, including Month, Day and Year, giving the first level of transparency into the Millennial Audience. When combined with INTELLI-LINK®
and AGR's "coming soon" Multi-Variate Millennial Profiles, marketers can see-through Millennial generalities with intelligence about on-line behavior, home ownership, automotive preferences and political tendencies. Then, they can deliver more precise offers to each unique Millennial.
Stephen Harwick, AGR Founder & CEO states, "The goal is for Millennials to receive individualized offers that match their interests, through the marketing media(s) that they use, at the time they are most likely to act. The result is better served Millennials and higher ROI on marketing investments."
- Has 100% Complete Date of Birth for 55+ Million Millennials
- With 42% Match to our National Demographics File
- And 60+% Match to other AGR files across industries and channels
And can be used to:
- Extract Specific Millennial Profiles / Sub-Audiences
- Append Existing Databases
- Pair with AGR's INTELLI-LINK® for deeper insight & Omni-Channel Contact Details
- Enhance Marketing activities to Attract, Sell, Convert, Onboard, Retain & Reactivate customers
AGR Marketing Solutions, LLC is known for blending diverse and unique data with innovative linking technologies to create highly precise "On-Target" Consumer Marketing Profiles. Industries served include Automotive, Insurance, Healthcare, Retail, Consumer Credit, Financial Services, Direct Mail, On-line & Email Marketing, Consumer Data Companies, and Advertising & Marketing Agencies. The company was founded by Stephen Harwick who has over 40 years' experience in technology & data enabled marketing solutions. Learn more at www.agrmarketingsolutions.com