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Follow on Google News | Promotional Marketing Expert, Danette Gossett Helps Companies Attract Prospects At Trade ShowsBy: Gossett Marketing MIAMI, FL– September 27, 2018 – Danette Gossett, Founder of Gossett Marketing Communications, Inc., Co-Founder of Promotions Resource, LLC, and co-author of the best-selling book, Transform, recently posted a new blog on her website entitled, "How To Make 'Em Look," in which Ms. Gossett talks about the importance of every element of the trade show booth. According to Gossett, "If you own a business or manage a business team, I would be willing to bet you've heard the expression 'presentation is everything.'" "I've been to enough trade shows and conventions to know that the businesses that do not put their best foot forward – in other words they just "wing it" – will not have the most positive experience," Gossett elaborates the most fundamental aspect of a trade show booth. She states that it, "is having a coordinated or cohesive look. I'm talking everything from your table throws and banners to the booth itself, collateral materials down to the clothing the booth team wears." She adds, "A coordinated look tells attendees you mean business. It tells them you care about presentation and appearance." Read the entire blog at http://www.gossettmktg.com/ About Danette Gossett Danette brings more than 30 years of experience developing advertising campaigns, direct marketing programs and sales promotions to her clients. Prior to starting her companies, she worked for New York advertising agencies including Saatchi & Saatchi & Lowe Marschalk. Her corporate experience included National Advertising Director for Avis Rent a Car Systems, Inc., and Director of Marketing Services for Royal Caribbean Cruise Line. Find out more about Gossett Marketing http://www.gossettmktg.com/ About Gossett Marketing Gossett Marketing is celebrating its 26th year as a promotional marketing agency. We strive to become your partner in business, not just another vendor. We approach every project utilizing our more than 33 years of New York advertising agency and corporate marketing experience to bring creative solutions to all your promotional marketing needs. We know how to drive results with promotional marketing programs. We strive to understand your brand strategy and will ensure your message integrity. End
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