- Sept. 22, 2018
-- Introduction to Google keyword Planner:
The competition in an online market is at a huge pace and many marketers are finding out different techniques to improve their ranking in search engine result pages (SERP). To survive in online world you have to focus on keywords which yield high quality and relevant keyword. Proper examination and researching of keyword is necessary for achieving the objective. There are different tools of researching keywords in an online market. One of the most effective free tool is "Google Keyword Planner". To adopt this tool, you should select two or three keywords related to your topic by checking their competition in the market. Try to target those keywords which are unique and low competitive.
There are different types of difficulties faced by marketers while targeting keywords. By targeting same keywords on different pages will become harder to rank in search engine. Targeting appropriate keywords with the help of keyword planner requires knowledge and ability in executing. Unluckily, more appropriate keyword research tools are way too expensive and become difficult for the new online business owners to cope up in a market. Therefore, keyword planner is an appropriate approach to find best keywords with unique and of low competition. Long tail keywords are generally unique and enable webmaster a chance to get high ranking in google SERP.
When you search on google, then obviously google cannot reveal all the result in one single page. Even if google does, it will create boredom for users to scroll and search out relevant information. The mindset of most of the users is that they do not view 2 page of google and finds information from first page. Due to this mindset it has become a need of an hour to rank high on search result pages.
Google want to display the results which are refined and highly qualitative website by considering their significance of content. Therefore google has acquired its market and is at top of the list among other search engines. Sorting out content and displaying appropriate content is the main job of google and to accomplish this job, google has introduced various algorithms.About Author
An article written by Sonali Melen, A Digital Marketer since 2012. He likes to write about Internet Marketing. Currently he's working with Delhi Courses - https://delhicourses.in/
as a Digital Marketing Manager.