Planning Your Holiday Advertising? First, take about an hour to read this Advertising Book

SAN MATEO, Calif. - Sept. 20, 2018 - PRLog -- ATTENTION ALL BUSINESSES...ESPECIALLY BUSINESSES THAT DEPEND A LOT ON THE FALL AND CHRISTMAS SELLING SEASONS...

Before you start trying to decide how to allocate your advertising budget for the rest of the year, here is some information about some very easy-to-use advertising math that can help all kinds of businesses plan their advertising much more effectively and much more efficiently!

The math is a very simple equation that actually lets you quantify the relationship between your advertising and sales, and businesses of all kinds can use the math to help them increase their sales, increase their profit and decrease their risk.

The math was developed by Robert Barrows, President of an advertising agency called R.M. Barrows Advertising & Public Relations in San Mateo, California, and he calls the math "The Barrows Popularity Factor"

THE REASON THE MATH WORKS SO WELL IS VERY SIMPLE:

The Barrows Popularity Factor reduces the relationship between advertising and sales to its lowest possible common denominator...namely: "How much did you sell?" (divided by) "How much did you Advertise?" (But the key is this...don't do the math in dollars...do the math in units per gross impressions.)

In mathematical terms, the formula looks like this:

"The Barrows Popularity Factor" = How much did you sell? (in units) divided by/ How much did you advertise? (in gross impressions)

The answer you get is a rate of return on gross impressions.

(Gross impressions is the number of ads multiplied by the audience per ad.)

"Once you can quantify your rate of return on gross impressions, then you can start using some additional math to help you determine the best way to spend your advertising budget," according to Barrows.

"The math will give you more of the information you need to make key marketing decisions with far less risk, he says, and businesses of all kinds can use the math to help them increase their sales, increase their profit and decrease their risk."

So, when you are doing your advertising planning for now through January,  and when you are trying to figure out things like:

1) How much should you spend on Halloween advertising?
2) How much should you spend on advertising before Thanksgiving?
3) How much should you spend on advertising during the weeks before Christmas?
4) How much should you spend on advertising immediately after Christmas?
5) How much should you spend on advertising for January Clearance Sales?

6) AND, how, when and where should you spend all that advertising?

"Before you start trying to decide how to allocate another dime of your advertising budget, the best place to start is to start analyzing the effectiveness of your past and current advertising with the math in 'The Barrows Popularity Factor,' says Barrows. It will give you objective answers as to which advertising copy and which advertising media are producing the best results."

The math and how to use it are explained in a booklet he wrote called "The Barrows Popularity Factor" that you can download for $4.95 at www.barrows.com

"You can read the whole booklet in about an hour, says Barrows, and the math is so easy to use that all of the calculations can be done by one person, in moments, with just a simple calculator."

"Plus, the math is universal and effective, and as they say in advertising, "It really works!"
"And, with the math in 'The Barrows Popularity Factor,' businesses can start taking a lot of the guesswork out of their advertising and they can use the math to help them make a lot more money," says Barrows.

(PLEASE NOTE: Media companies can also use this math to help them increase their advertising revenue because they can use this math to help them work with their clients to help them make their advertising much more effective.

PLUS, media companies can also use this math to help them plan their own advertising campaigns to help them increase their audience and circulation and increase their advertising revenue.)


"SO, AS YOU GET READY TO DO YOUR PLANNING FOR YOUR MARKETING AND ADVERTISING FROM NOW THROUGH JANUARY 2019...before you try to decide how to spend another dime of your advertising budget, take about an hour to read 'The Barrows Popularity Factor' booklet, says Barrows. It will show you some very easy-to-use advertising math that can help all kinds of businesses analyze, test and plan their advertising much more effectively and much more efficiently, and it can help all kinds of businesses make a lot more money."

You can read more about "The Barrows Popularity Factor" and download the booklet for $4.95 at www.barrows.com

For more information about "The Barrows Popularity Factor," and for more information about the proposals for media companies, contact Robert Barrows at R.M. Barrows, Inc. Advertising & Public Relations in San Mateo, California at 650-344-4405, www.barrows.com