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Get cultured: Craft a Brew and Humble Bumble join forces to launch Kombucha Starter Kits
New Kombucha Starter Kits come with everything needed to brew and ferment one gallon the equivalent of ten bottles of sparkling kombucha tea, including reusable equipment, a reusable SCOBY culture, organic tea and organic cane sugar.
"With the rise of a more healthconscious culture, we wanted to expand our DIY fermentation kit offerings to serve those who are healthfocused or who don't drink alcohol," said Kyle Westfall, Founder and President of Craft a Brew. "We're thrilled to partner with Humble Bumble Kombucha to bring this easy to use kit to customers nationwide."
Kombucha is a fizzy, sweet and tangy tea drink that has been enjoyed for centuries. It is made by fermenting brewed tea with a SCOBY culture, which makes the beverage rich with probiotics that promote gut health, similar those found in yogurt. Recently, kombucha has gained popularity as a healthy alternative to soda. The ancient drink has a promising future; it is the fastestgrowing market in the functional beverages category.* Global consumption in 2016 exceeded 21 million gallons.**
With Craft a Brew's Kombucha Starter Kit, a batch of homebrewed "booch" is ready to drink in as little as 10 days. Userfriendly instructions take the guesswork out of brewing kombucha for the first time.
Each batch of kombucha can be customized to personal tastes by adding fruit and herbs. Brewers can take cues from Humble Bumble Kombucha's popular flavors, such as strawberry basil or cucumber sage.
Kombucha Starter Kits are available on CraftaBrew.com for $39.99. Kombucha Bottling Kits ($24.99), sugar and tea refills ($4.99), along with other accessories are also available.
*MarketsandMarkets' Kombucha Market Value Analysis (2015): https://www.marketsandmarkets.com/
**ReportBuyer's Kombucha Market Analysis: Kombucha Market Analysis (2018): https://www.reportbuyer.com/