Beacon Media and Marketing President Adrienne Wilkerson to Share Digital Marketing Strategy at 48th Annual Alaska CHARR Convention
Wilkerson's session, titled "Digital Content That Produces More Than Just 'Likes'" will focus on how to drive business using Facebook content and advertising.
Wilkerson has been speaking and teaching in a professional capacity for over 20 years. She is a life-long educator. For many years, Wilkerson was a certified trainer for the Member Success Program at Business Network International (BNI), frequently presenting at Alaska networking events. When Wilkerson co-founded Beacon Media and Marketing in 2012, she immediately set out to raise the bar for digital marketing in Anchorage through education and training events with Beacon Marketing Academy. In 2015, Beacon founded the Alaska Inbound Marketing Summit (AIMS) with that same goal in mind. Last year, Wilkerson co-authored a book, Digital Marketing Roadmap: An Inbound Guide for the Busy Entrepreneur.
Over the course of her career, Wilkerson has spoken at local and national conferences in a wide variety of industries. She is always looking for new opportunities to share her knowledge and experience in the digital marketing industry. One of the topics she is most passionate about speaking on is social media marketing strategy, which she will address at the Alaska CHARR Convention.
Wilkerson's session will dive deep into the strategies behind effective Facebook content and advertising for business, discussing ways to drive engagement as well as more technical aspects like retargeting, look-alike audiences, and geotargeting. "We are very excited to participate in the Alaska CHARR Convention this year!" Wilkerson says, "We have worked with several clients in the hotel and restaurant industries and we enjoy helping businesses of all shapes and sizes grow."
About Beacon Media + Marketing
Beacon Media + Marketing is an Alaska-based digital marketing agency cutting through the fog of the convoluted marketing industry to shed light on real solutions. Their services include everything from social media marketing to corporate branding to web design. Visit them online at BeaconMM.com.