- Sept. 19, 2018
-- What is Influencer Marketing?
Influencer Marketing is a form of marketing through which you can promote your product and services through influential person like sports person, brand ambassador, vloggers and other famous person.
Almost each and every individual know the meaning of influencing marketing. It plays a pivotal role in the market and an effective way of promoting the brand. It is most useful technique to promote the product and services as more people will emphasize on their ideal star. You can also encourage your brand with the help of traditional marketing but we cannot deny the matter that influencer marketing has controlled the market. Now let us talk about the development stage of influencer marketing.
During 2010, Instagram has acquired the market. As most of the people are engaged in uploading photos and videos on instagram, it has become an eminent practice of social media marketing. You can easily edit photos and post it on instagram. For business point of view you can promote your product and services by refining your attractive photos with relevant caption. There is ample amount of advertising happening on instagram.
In 2016 the advent of social media platforms like facebook, whatsapp, instagram and snapchat has acquired its market. Most of the celebrities have acquired their fame and popularity with the help of these eminent platforms. With gradual increase of more followers and fan following in these channels, they become "influencers"
In the year 2017, influencer marketing has become more famous and genuine approach. Most of the marketers are utilizing this type of marketing to promote product and services. There are various brand influencers as well as famous celebrities who have greatly influenced the market. As their followers will show interest on specific brand and gradually will purchase respective service. Word-of-mouth marketing has become useful approach. Therefore, people are relying on suggestions, it is because of influencer marketing is flourishing. It is prominent technique for small enterprises and can make their brand popular by promoting through influencers. Small enterprises can build their quality and credibility on the basis of their authentic content as well as unique and qualitative website.About Author
An article written by Sonali Melen, A Digital Marketer since 2012. He likes to write about Internet Marketing. Currently he's working with Delhi Courses - https://delhicourses.in/
as a Digital Marketing Manager.