Crowdfunding: The perfect tool to help a woman with a fashion masterplan
Kickstarter is the chosen platform to run INLU's ambitious first ever crowdfunding campaign. The goal: to achieve $25 000 in 30 days Inês
Today, she launches her debut collection on crowdfunding platform Kickstarter, with the aim of funding her first production run and introducing the vibrant and elegant new world of INLU. Using dynamic, colour-saturated campaign photography and a quirky Wes Anderson inspired crowdfunding video, her campaign aims to show the adventurous spirit of the brand and present the creative team and artisans involved. From Ana Fatia, the award-winning Portuguese artist and designer (Dupond Award) - and creative vision behind the brand - to the dedicated shoe makers at generations-
While building her dream team of woman-led designers and makers, Inês worked alongside innovative creative incubator Second Home, who recently expanded on their London hub to offer a new space in Lisbon and assist in developing fertile connections between exciting brands in Portugal and the United Kingdom. "It's been an amazing journey over the past year, I've learned so much from mentors and gifted, start-up entrepreneurs"
Now Inês has set herself the ambitious goal to raise $25,000 in just 30 days on Kickstarter. "We chose Kickstarter as it has a reputation of being where smart businesswoman get their seed funding and as a democratic environment that attracts a unique, forward-thinking audience". For every shoe sold during the campaign, INLU promises to plant a tree with NGO 'Plant a Tree', sustainability being at the heart of the new brand. "We want to show that you can use natural products in exciting new ways, while still protecting our plant and resources".
For this special, first collection the team decided to incorporate a traditional Portuguese material, cork, in a truly state-of-the art way, creating an exclusive range of brilliant, new colour dyes that have never been used on cork before. 'It's just a glimpse of what's coming next for INLU shoes, with every step forward we want to be sexy and sophisticated yet always pushing boundaries creatively. "
Fashionista's can explore INLU's ingenious debut collection and get an early bird deal by visiting the campaign's Kickstarter page today: