The Hershey Company to Acquire Pirate Brands for $420 Million

By: Abasto
Hershey Buys Pirate Brands
Hershey Buys Pirate Brands
WINSTON-SALEM, N.C. - Sept. 13, 2018 - PRLog -- The Hershey Company announced it has entered into an agreement with B&G Foods, Inc. to buy its Pirate Brands business, including the Pirate's Booty, Smart Puffs and Original Tings brands, for approximately $420 million in cash.

The Pirate Brands business will operate as a part of the Hershey Amplify snacking unit in Austin, Texas, according to the company.

"Pirate's Booty is a leading cheese puffs brand loved by moms and kids as a better-for-you treat," said Mary Beth West, Chief Growth Officer, The Hershey Company. "We expect the full Pirate Brands portfolio to be a great fit for Hershey's growing Amplify business which is targeted toward consumers who are looking for great-tasting snacks without compromise."

Pirate's Booty is a fast-growing brand in the more than $2.5B cheese puffs category, with retail sales up over 8% on a year-over-year basis, and a market leader for consumers seeking snacks with clean labels and no artificial flavors, colors or preservatives.

"Pirate Brands is a terrific business that has performed very… To read the complete story, click on this link:

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