News By Tag
News By Location
The Hershey Company to Acquire Pirate Brands for $420 Million
The Pirate Brands business will operate as a part of the Hershey Amplify snacking unit in Austin, Texas, according to the company.
"Pirate's Booty is a leading cheese puffs brand loved by moms and kids as a better-for-you treat," said Mary Beth West, Chief Growth Officer, The Hershey Company. "We expect the full Pirate Brands portfolio to be a great fit for Hershey's growing Amplify business which is targeted toward consumers who are looking for great-tasting snacks without compromise."
Pirate's Booty is a fast-growing brand in the more than $2.5B cheese puffs category, with retail sales up over 8% on a year-over-year basis, and a market leader for consumers seeking snacks with clean labels and no artificial flavors, colors or preservatives.
"Pirate Brands is a terrific business that has performed very… To read the complete story, click on this link: https://abasto.com/